Brand Tone

Sophisticated & Elegant, Professional & Knowledgeable, Passionate & Curatorial, Aspirational, Mindful & Conscious, Approachable & Personal

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Curated Selection
• •Aesthetic Excellence
• •Sustainability & Responsibility
• •Customer Satisfaction & Connection
• •Passion for Design
• •Functionality

Best Practices

• •Emphasize Quality & Craftsmanship: Use descriptive language that highlights the materials, and design heritage of the products. Words like "artisanal," "meticulously crafted," "iconic," "heritage," and "premium materials" can be effective.
• •Maintain a Sophisticated Vocabulary, Yet Remain Clear: While the tone is elevated, avoid overly academic or obscure jargon. The language should be elegant but accessible to a design-literate audience.
• •Infuse Passion for Design: Let genuine enthusiasm for the products and designers shine through. Share insights into the design process or the designer's vision when appropriate.
• •Highlight Timelessness and Sustainability: Connect the products to concepts of longevity, "slow shopping," and conscious consumption. Frame purchases as investments rather than disposables.
• •Be Personable and Authentic: While professional, allow a human touch, especially given the founder's direct involvement. Use "we" to create a connection, and consider occasional direct messages from the founder (e.g., "Mario's Pick"). Ensure customer service interactions echo this personal yet professional tone.

Social Perception

High-End Niche Retailer, Trusted Source for Design Enthusiasts, Associated with Quality and Exclusivity, Personalized Service, Aspirational Brand

Copy Examples

• •Homepage Banner: "SOBA.HR: Where timeless design meets conscious living. Discover curated furniture and lighting, crafted to inspire and endure."
• •Product Description Snippet (e.g., for a designer chair): "More than a seat, the [Chair Name] by [Designer Name] is an heirloom. Each curve and material speaks of dedication to quality and a design philosophy that transcends fleeting trends. Invest in enduring style for your room ('soba')."
• •Instagram Post Caption (showcasing a minimalist lamp): "Illuminate your space with intention. Our curated lighting collection blends iconic design with ambient warmth, creating rooms that feel like home. Explore the [Lamp Name] and more via the link in bio. #SOBAHR #TimelessLighting #DesignerPieces #SlowLiving #CuratedDesign"
• •About Us Excerpt: "At SOBA.HR, 'room' is more than a space – it's a sanctuary. We passionately curate designer pieces that tell a story of craftsmanship, sustainability, and enduring beauty. Join us in celebrating the art of thoughtful interiors."
• •Email Newsletter Subject Line: "Discover New Arrivals: Design That Lasts Generations" or "Mario's Curated Pick of the Month: The [Product Name]"