Brand Tone

Genuine, Caring, and Trustworthy. Informative, Down-to-Earth, Passionate, Friendly and Approachable.

Brand Values

• •Natural Ingredients
• •Environmental Responsibility
• •Customer Well-being & Skin Health
• •Family-Run Heritage & Tradition
• •Ethical Practices
• •Transparency
• •Affordability & Accessibility

Best Practices

• •Prioritize Authenticity: Always communicate honestly about ingredients, processes, and company values. Avoid hype or misleading claims. Your long history and family-run nature are assets.
• •Emphasize "Care": Let the genuine care for customers' skin, the environment, and product quality shine through in all communications. Use words that convey gentleness, purity, and nurturing.
• •Be Informative and Helpful: Provide clear, concise information about product benefits, especially for specific skin concerns. Educate consumers about the advantages of natural ingredients and eco-friendly practices.
• •Maintain a Human Touch: Remind your audience that there are real people behind the brand. Share stories about your heritage or the family's commitment when appropriate. Respond to customer inquiries with warmth and empathy.
• •Consistency Across Platforms: Ensure that the tone, values, and visual identity are consistent across the website, social media, packaging (even if minimal), and customer service interactions. This builds trust and brand recognition.

Social Perception

Trusted for Sensitive Skin, Eco-Conscious Choice, High-Quality and Effective, Authentic and Reliable, Canadian Heritage

Copy Examples

• •Headline: Gentle Care for Your Skin, Kindness for Our Planet. Body: For over 30 years, our family has been crafting natural soaps with ingredients you can trust. Discover the Soapworks difference – pure, simple, and effective. Perfect for sensitive skin and a healthier world. Call to Action: Shop Natural Soaps
• •Headline: Breathe Easy with Truly Natural Soap. Body: Tired of harsh chemicals? Our biodegradable soaps are made with pure, plant-based ingredients and minimal packaging because we believe what's good for your skin should also be good for the earth. Call to Action: Explore Our Eco-Friendly Range
• •Headline: The Original Unwrapped Goodness. Body: Experience the simple effectiveness of our classic unwrapped soap bars. All-natural, long-lasting, and designed to care for even the most delicate skin, just like we’ve been making them for generations. Call to Action: Find Your Perfect Bar
• •Headline: Sensitive Skin? We Understand. Body: Our family created Soapworks because we needed gentler skincare. That’s why our soaps are formulated with soothing, natural ingredients, free from harsh irritants, to bring comfort and clean to your daily routine. Call to Action: Discover Gentle Solutions
• •Headline: More Than Just Soap – It’s a Family Tradition. Body: Rooted in care for our community and environment, Soapworks offers pure, effective soaps crafted with passion. Join us in choosing products that make a positive difference, one wash at a time. Call to Action: Learn Our Story