Tono de Marca

Vibrant, Playful, and Assuring

Valores de Marca

• •Quality Craftsmanship
• •Ethical Production
• •Artistic Expression
• •Partnership Support
• •Community & Charity

Mejores Prácticas

• •Lead with "Vibrant & Playful": Start with energetic, fun language. Use words like "fun," "vibrant," "brighten up," "celebrate," and "discover." Let the personality shine through first.
• •Follow with "Assuring Quality": Always back up the playful tone with markers of quality. Consistently mention key value propositions: "handcrafted," "100% vegan," "cruelty-free," "high-quality," and "great for skin."
• •Use Sensory and Evocative Language: Describe the look, feel, and scent of the products. Use phrases like "colourful, textured and evocative," "delightful scents," and "feels amazing on my skin" to help the customer imagine the experience.
• •Maintain a Clear B2B Focus in Wholesale Communications: When speaking to retailers, shift the focus from personal use to business benefit. Use terms like "partner," "bestsellers," "curate," and "in your store" to show you understand their needs.
• •Tell the Story: Briefly incorporate the brand's origin where appropriate. The story of starting from a soap-making kit and selling out at a farmer's market adds authenticity and a relatable, passionate element to the brand.

Percepción Social

Overwhelmingly positive. Perceived as high-quality, effective, aesthetically pleasing with 'super cute' packaging and artistic designs, and offering reliable service with quick delivery and timely, helpful customer support.

Ejemplos de Copy

• •Polish, Glow, Repeat. Ready for a reboot? Meet ‘Horizons,’ our latest handcrafted creation. Swirls of sunset orange and ocean blue meet a crisp, revitalizing scent that turns every wash into a mini-escape. Artistically designed, 100% vegan, and crafted to make your skin sing. Brighten up your basin! #HandmadeSoap #VeganSkincare #SoapSoCo
• •Stock the Soaps Your Customers Will Adore. At Soap So Co., we create vibrant, handcrafted soaps that don’t just sit pretty—they sell. We combine 100% vegan ingredients with unique, artistic designs to offer a product that’s both a statement piece and a daily luxury. With low order minimums and dedicated partner support, we make it easy to bring a splash of color and quality to your shelves. Let's grow together.
• •It's a Party in Your Palm. Why just get clean when you can celebrate? Our Confetti soap is a joyful explosion of color, texture, and a delightfully fresh scent that’s not overpowering. Each handcrafted, vegan bar is a unique piece of art that lathers beautifully, leaving your skin soft and happy. It’s been too long since we all took a disco break.
• •More Than Just Soap. It's a Partnership. We know you're not just buying a product; you're curating an experience for your customers. That's why we create high-quality, cruelty-free soaps that look as good as they feel. We support our retail partners with low minimums, fast shipping, and a dedicated team, ensuring our handcrafted quality becomes your bestseller.
• •Give the Gift of Everyday Art. This season, offer more than a simple soap. Offer a moment of joy. Our handcrafted soap collections are the perfect, thoughtful gift—100% vegan, visually stunning, and wonderfully fragrant. Stock up on our festive designs and give your customers a gift they'll be excited to use and display.