Brand Tone

Artisanal & Passionate, Natural & Wholesome, Friendly & Approachable, Descriptive & Evocative, Authentic & Transparent

Brand Values

• •Craftsmanship & Quality
• •Natural Ingredients
• •Customer Connection
• •Passion for the Craft
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Storytelling
• •Use Sensory Language
• •Maintain Authenticity
• •Review and Refine Regularly

Social Perception

A provider of high-quality, artisanal soaps that are a step above mass-produced alternatives. A brand that cares about the ingredients it uses and the well-being of its customers' skin. Creative and artistic in its product designs and scent combinations. Trustworthy due to the transparency in showcasing their process and ingredients. A small business with a personal touch, often resonating with consumers looking to support independent makers.

Copy Examples

• •Introducing 'Forest Whisper,' our latest handcrafted creation. Immerse yourself in the serene embrace of cedarwood and pine, blended with a hint of wild mint. Each bar is a testament to nature's purity, lovingly made with shea butter and olive oil to leave your skin feeling soft and rejuvenated. Experience the art of nature, one lather at a time.
• •Sunday swirls! ✨ Spent the morning perfecting a new batch of our 'Sunrise Citrus' soap. There's something truly magical about watching the natural oils and botanicals come together. Can't wait for you to experience this vibrant, uplifting bar! What scents make you feel energized? #HandmadeSoap #ArtisanSoap #BehindTheScenes #SoapolallieSoapworks #NaturalSkincare
• •At Soapolallie Soapworks, we believe what goes ON your body is as important as what goes in it. That's why we're committed to sourcing the finest natural ingredients for our soaps. From nourishing plant-based oils to pure essential oils, every element is chosen with your skin's health and happiness in mind. Discover the difference passion and purity make.
• •From a simple fascination with the alchemy of soap making, Soapolallie Soapworks was born. We're more than just a soap company; we're artisans, dreamers, and nature lovers dedicated to crafting beautiful, skin-loving products that bring a little joy to your daily routine. Every bar tells a story of passion and quality ingredients.
• •Treat your skin to the handcrafted goodness it deserves! This week, enjoy 15% off all our botanical-infused soaps. Made with love and the finest natural ingredients, Soapolallie soaps are a little piece of everyday luxury. Find your new favorite!