Brand Tone

Artistic, Creative, Passionate, Personal, Caring, Nurturing, Eco-Conscious, Ethical, Approachable, Friendly, Playful, Fun

Brand Values

• •Artistry & Creativity
• •Natural & Plant-Based
• •Skin-Friendly
• •Sustainability & Eco-Friendliness
• •Handmade Quality & Small-Batch Production
• •Passion & Dedication
• •Customer Education & Connection

Best Practices

• •Embrace "Artistry in Every Lather": Consistently use descriptive, imaginative language that highlights the creative and unique designs of the products. Use words that evoke beauty, craftsmanship, and sensory pleasure.
• •Share the Passion: Weave in the founder's personal story and passion. Use a warm, genuine, and enthusiastic voice that reflects a love for the craft and a desire to share it.
• •Highlight Natural & Gentle: Always emphasize the plant-based, skin-friendly, and ethically sourced nature of the ingredients. Use reassuring and transparent language about what goes into the products (and what stays out, like harsh chemicals).
• •Maintain an Eco-Conscious Voice: Regularly mention the commitment to sustainability, biodegradable ingredients, and cruelty-free practices. This reinforces a core brand value and appeals to conscious consumers.
• •Keep it Approachable and Slightly Playful: While emphasizing quality and care, maintain a friendly and sometimes fun tone, especially when describing the more whimsical or food-inspired designs. Make self-care feel joyful and accessible.

Social Perception

High Quality, Effective, Beautiful, Giftable, Trustworthy, Authentic, Cares for Sensitive Skin, Eco-Friendly, Creative, Unique

Copy Examples

• •Headline: Indulge Your Skin, Delight Your Senses. Discover Artistry in Every Lather. Body: At Soap Lily Bath Co., we handcraft every bar and cream with love, plant-based goodness, and a touch of whimsy. Gentle enough for the most sensitive skin, creative enough to make your daily routine a treat.
• •Social Media Post (Image: Colorful, dessert-inspired soap): Sweeten your soak! 🍰 Our [Product Name] soap looks good enough to eat (but please don't!). Handmade with all-natural ingredients, it's a guilt-free indulgence for your skin. #SoapLilyBathCo #HandmadeSoap #ArtisanSoap #SensitiveSkinCare #EcoFriendlyBeauty
• •Product Description Snippet (for a floral-scented body cream): Wrap your skin in a gentle hug with our Meadow Mist Triple Butter Body Cream. Crafted with a blend of organic Shea, mango, and cocoa butters, this rich, non-greasy formula deeply moisturizes and soothes, leaving your skin feeling soft as a petal and smelling like a fresh spring morning. Because your skin deserves nature's best. #PlantBased #SensitiveSkinFriendly #ArtistryInEveryJar
• •Email Subject Line: From Our Hands to Yours: Fresh, Natural Goodness Inside! Body: Hi [Customer Name], Vanessa here from Soap Lily Bath Co.! I just poured my heart (and the finest plant-based ingredients!) into a fresh batch of our customer-favorite [Product Name]. Experience the difference that small-batch, artisanal care makes. Your skin will thank you!
• •Ad Copy (Focus on eco-friendly): Love Your Skin, Love Your Planet. Soap Lily Bath Co. creates vibrant, handcrafted bath treats that are 100% biodegradable and always cruelty-free. Elevate your self-care with products that are as kind to the Earth as they are to your skin. #SustainableBeauty #SoapLily #EcoConscious #ArtistryInEveryLather