Brand Tone

enthusiastic, playful, and confident

Brand Values

• •Craftsmanship
• •Sensory Experience
• •Creativity & Fun
• •Customer-Centricity
• •Transparency

Best Practices

• •Always prioritize descriptions of scent and texture. Use evocative, exciting, and confident language (e.g., "decadent," "fluffy," "intoxicating," "unbelievably creamy") to appeal directly to the customer's desire for a sensory experience.
• •Use exclamation points judiciously to convey genuine excitement and confidence in the products, mirroring the brand's established tone.
• •Frame product descriptions and social media captions with a fun, slightly informal tone. Make bold, positive claims about the product experience, like calling it the "best" or the "creamiest."
• •Consistently remind customers that products are crafted by hand. This reinforces the values of quality, care, and craftsmanship, justifying the artisanal positioning of the brand.
• •Address the customer directly using "you" and "your." Frame the product benefits around their experience—how it will make their feel, how their skin will improve, and how it will make their day better.

Social Perception

The public and customers perceive Soapalamode as a provider of high-quality, artisanal bath products that are both effective and aesthetically pleasing. The brand is seen as a go-to for unique, fragrant items that make great gifts. Customers appreciate the strong scents and luxurious textures of the scrubs and butters. The playful, dessert-like appearance of many products contributes to a perception of the brand being fun, creative, and a source of personal indulgence.

Copy Examples

• •Your shower called. It wants dessert. Skip the calories, not the indulgence. Our new 'Berry Cheesecake' soap bar is handcrafted with creamy shea butter and a scent so realistic, you'll be tempted to take a bite. (But please don't!) Tap to treat your skin.
• •Warning: May result in ridiculously smooth skin. We don’t call it the ‘Creamiest Sugar Scrub in the Galaxy’ for nothing. Our handmade formula buffs away the bad stuff and deeply moisturizes with a fluffy, non-greasy finish. Ready for the glow-up?
• •The antidote to dry, dull skin. Our Dreamy Body Butter isn't just moisturizing; it's a jar of pure decadence. We hand-whip every batch to a thick, fluffy texture that melts into your skin without a trace of grease, leaving you smelling absolutely divine all day long.
• •Get in the Mode! Life's too short for boring showers. At Soapalamode, we believe in handmade, fun, and ridiculously fragrant bath goodies that turn your daily routine into a moment of pure joy. P.S. We heard your skin loves to smell amazing.
• •Upgrade Your Bath. Fizz, Foam, and Fabulousness Inside. Our bath bombs do more than just fizz. They erupt into a nourishing, frothy foam that leaves your skin silky soft and smelling incredible. Dive in – your tub deserves it.