Brand Tone

Caring & Gentle, Eco-Conscious & Responsible, Modern & Clean, Premium & Sophisticated (yet Accessible), Informative & Educational, Community-Oriented & Supportive, Trustworthy & Reliable

Brand Values

• •Care: For cherished items, for people (customers, community), and for the planet. This is central to their "Soakworthy" philosophy.
• •Quality & Efficacy: Providing products that work gently but effectively.
• •Sustainability & Eco-Friendliness: Committing to plant-derived, biodegradable ingredients and environmentally responsible packaging.
• •Innovation: Developing unique solutions like the no-rinse formula and expanding their product line thoughtfully.
• •Education & Empowerment: Helping consumers understand how to best care for their items.
• •Creativity & Craftsmanship: Supporting and celebrating the maker community.
• •Simplicity & Ease: Making laundry less of a chore and more of a simple, enjoyable act of care.
• •Community: Fostering connections among users and with the brand.

Best Practices

• •Embrace "Soakworthy" Language: Consistently use terms that evoke care, love for items, and the specialness of belongings (e.g., "cherished," "loved," "handmade," "delicate treasures"). Reinforce the #Soakworthy hashtag and concept.
• •Educate & Empower: Frame content around helping users. Share tips, how-tos from "Soak School," and answer common questions with a helpful, expert tone. This builds trust and positions Soak as a caring authority.
• •Maintain Visual Harmony: Ensure all visuals (photography, graphics) across platforms reflect the clean, modern, bright, and gentle aesthetic of the brand. This reinforces the non-verbal aspects of the brand tone.
• •Spotlight the Community: Actively engage with and feature user-generated content, especially from the crafting community. This reinforces the brand's value of community and shows genuine appreciation for its customers.
• •Be Consistently Eco-Conscious: Weave in reminders of Soak's plant-derived ingredients, biodegradable nature, and commitment to sustainability in product descriptions, social posts, and "About Us" narratives. This should feel authentic, not like an afterthought.

Social Perception

Highly Trusted for Delicates, Effective and Gentle, Eco-Aware Choice, Convenient & Time-Saving, Pleasant Experience, Premium Product, Strong Community Connection

Copy Examples

• •Headline: Love It Longer: Gentle Care for Your Most Cherished Pieces. Body: Your delicates, handknits, and heirlooms deserve the softest touch. Soak's no-rinse, eco-friendly formula cleans beautifully, preserving the life and love in every fiber. #SoakworthyCare Platform: Instagram / Facebook (with a beautiful image of a delicate garment).
• •Headline: Clean Clothes, Clear Conscience. Body: Kind to your wardrobe, kind to the planet. Soak is made with plant-derived ingredients and comes in recycled bottles. Make laundry day a little more beautiful and a lot more sustainable. Platform: Blog Post Snippet / Pinterest Pin.
• •Headline: For the Love of the Craft. And Easy Clean-Up. Body: Knitters, quilters, creators – we see you! Soak makes caring for your handmade treasures simple. No rinsing, no fuss, just beautifully clean results so you can get back to making. What are you crafting that's #Soakworthy? Platform: Instagram Reel (showing a finished craft project being soaked) / Facebook.
• •Headline: Less Rinse, More Living. Body: Laundry day just got an upgrade. With Soak's innovative no-rinse formula, you save time, water, and wear on your favorite clothes. Just soak, squeeze, and go! Platform: Twitter (X) / Short website banner.
• •Headline: Elevate Your Everyday Care. Body: It's more than just laundry; it's a ritual of care for the items you love. Discover the gentle effectiveness of Soak and turn a chore into a moment of joy. Platform: Lifestyle Blog Feature / Email Newsletter.