Brand Tone

Nurturing & Soothing, Indulgent & Luxurious (yet accessible), Conscious & Mindful, Joyful & Uplifting, Personal & Relatable

Brand Values

• •Self-Care & Well-being
• •Sustainability & Planet-Friendliness
• •Natural & Botanical Ingredients
• •Quality & Craftsmanship
• •Indulgence without Excess
• •Transparency & Ethical Practices

Best Practices

• •Embrace “Sensorial” Language: Use descriptive words that appeal to the senses – touch, smell, sight, and the feeling of tranquility. Focus on textures (velvety, silky), aromas (aromatic, fragrant, botanical), and the experience (soothing, calming, uplifting).
• •Highlight Core Values Consistently: Weave in keywords related to sustainability, natural ingredients, vegan, cruelty-free, and made in the UK in a natural, non-forced way. This reinforces brand identity and appeals to conscious consumers.
• •Maintain a Nurturing and Empathetic Voice: Speak directly to the customer's need for relaxation, self-care, and escape from daily pressures. Use gentle, encouraging, and understanding language.
• •Focus on the “Ritual” Aspect: Position products not just as items, but as part of a cherished routine or ritual that promotes well-being and mindfulness. Use phrases like "elevate your routine," "create your sanctuary," "mindful moment."
• •Keep it Authentic and Personal: Draw inspiration from the founder's story and the brand's origin – the desire for calm and connection. Share the "why" behind the products to build a deeper connection with the audience. Ensure the language feels genuine and not overly corporate.

Social Perception

Positive Association with Self-Care, Appreciation for Ethical Stance, Seen as High Quality & Luxurious, Aesthetically Pleasing, Trustworthy & Founder-Driven

Copy Examples

• •Headline: Sink into Sunday. Your Ritual Awaits. Body: Transform your bath into a sanctuary of calm. Our botanical soaks, rich in nature's finest ingredients, melt away the day, leaving your skin soft and your mind serene. Crafted with care, kind to the planet. #SoakSundayBliss
• •Headline: Indulge Your Senses. Nourish Your Soul. Body: Discover the art of slow beauty with Soak Sunday. From velvety body oils to aromatic candles, each creation is a lovingly made invitation to pause, breathe, and reconnect. 98-100% natural, always vegan and cruelty-free. Treat yourself to a moment of pure joy.
• •Headline: More Than Just a Soak. It's a Feeling. Body: Remember that Sunday feeling? We've bottled it. Our thoughtfully crafted bath and body care is designed to soothe your body and lift your spirits, any day of the week. Sustainable luxury for your well-deserved 'me-time'.
• •Headline: Consciously Crafted. Beautifully Effective. Body: Experience the gentle power of botanicals. At Soak Sunday, we believe in indulgence that doesn’t cost the earth. Our vegan, cruelty-free treasures are wrapped in eco-friendly packaging, because caring for yourself and the planet go hand-in-hand.
• •Headline: Gift the Glow of Well-being. Body: Looking for the perfect way to say 'you deserve this'? Our curated Soak Sunday sets are filled with natural, sensorial delights to pamper and restore. Give the gift of a tranquil escape and mindful moments.