Brand Tone

friendly, playful, and modern

Brand Values

• •Joy in the Everyday
• •Practicality with Style
• •Sustainability
• •Simplicity

Best Practices

• •Keep it Playful and Positive: Use upbeat and cheerful language. Words like "fun," "happy," "brighten," and "smile" align well with the brand's aesthetic.
• •Focus on Visuals: Let the colorful product designs lead the conversation. Use descriptive language that complements the visuals, like "vibrant patterns" and "a splash of color."
• •Emphasize the 'Why': While the product is a dishcloth, the brand sells a feeling. Highlight the joy and style it brings to an everyday task.
• •Stay Simple and Clear: Avoid overly complex sentences or industry jargon. The communication should be as straightforward and easy to use as the product itself.
• •Subtly Highlight Sustainability: Frame the eco-friendly aspect as a smart and stylish choice. Use phrases like "ditch the paper towels in style" or "a sustainable swap you'll love."

Social Perception

The brand is perceived as a cheerful and accessible way to introduce sustainable practices into the home, driven by the appeal of eco-friendly and stylish products.

Copy Examples

• •Spills happen. Make the cleanup cute. ✨ Our 70s Mod Polka Dot dishcloths bring a pop of fun to every wipe. #SoaksShop #SwedishDishcloth #KitchenDecor
• •Who said chores can't be cheerful? Brighten up your sink with our vibrant collection of Swedish dishcloths.
• •That feeling when your cleaning supplies are as cute as the rest of your kitchen. 🤩 #KitchenGoals #SustainableLiving #SoaksShop
• •Ready for a kitchen refresh? Ditch the paper towels and add a splash of color with our new 'Sunny Day' collection. Eco-friendly never looked so good.
• •Meet your kitchen's new best friend. Our Orange Checkerboard Swedish dishcloths are super absorbent, endlessly reusable, and designed to make you smile. Cleaning just got a whole lot brighter.