Brand Tone

aspirational, health-conscious, and friendly

Brand Values

• •Health and Nutrition
• •Convenience
• •Quality and Taste
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always start by addressing the customer's problem: the lack of time, the search for healthy options, the desire for great taste without compromise. Frame SOAK’d OATS as the solution.
• •Use Empowering Language: Employ positive and active words like "fuel," "nourish," "transform," and "power through." This aligns with the aspirational tone and makes the customer feel capable and supported.
• •Highlight Key Attributes Consistently: In every piece of copy, reinforce a few core attributes: "plant-based," "gut-friendly," "high-fibre," and "deliciously chewy." Repetition builds brand recognition and trust.
• •Tell the Story: Weave the brand's origin story into the copy where appropriate. The narrative of the founder's quest for a healthy, convenient breakfast is relatable and adds authenticity.
• •Keep it Simple and Clean: Mirror the product's natural ingredients with clean, clear, and straightforward language. Avoid overly complex sentences or marketing jargon to maintain the brand's trustworthy and accessible feel.

Social Perception

The public perception of SOAK’d OATS is largely positive, focusing on the quality, taste, and health benefits of their products. Customer testimonials highlight convenience for busy lifestyles, such as for new parents and athletes. The brand has successfully positioned itself as a provider of healthy, on-the-go snacks that don't taste like a compromise. News articles about their rapid sales growth and expansion into Costco suggest strong market acceptance and consumer demand. The brand is seen as an innovator in the plant-based and "gut-friendly" food space. They are perceived as a solution to the common problem of finding genuinely healthy, convenient, and tasty snack options.

Copy Examples

• •Fuel your flow. 🧘‍♀️ Our Peanut Butter & Banana Gut-Friendly Oat Bar is packed with plant-based fibre and slow-release energy to power you through your morning sun salutations and beyond. #SOAKdOATS #PlantBased #HealthySnack #YogaFuel #GutHealth
• •No Time? No Compromise. Life doesn’t slow down, and your breakfast shouldn’t hold you back. SOAK’d OATS bars are your delicious, gut-friendly, and convenient solution for healthier snacking on the go. Packed with natural, plant-based ingredients. Find us at Costco or order online today!
• •The Breakfast of Your Dreams is Now Ready to Eat. Discover our chef-crafted, plant-based oat bars. High in fibre, gluten-free, and deliciously chewy. Your busy mornings just got a major upgrade.
• •Pre-workout snack that’s actually good for you? Packed with fibre, 100% plant-based, and tastes amazing. OBSESSED. My new go-to for a quick energy boost! Have you tried @soakdoats yet? #healthysnacks #gutfriendly #plantbased #fitness
• •Tired of the breakfast rush? We’ve got you. Hey [Name], we know how hectic mornings can be. That’s why we created SOAK’d OATS: to end the compromise between healthy, delicious, and convenient. Our gut-friendly oat bars are made with only natural ingredients to fuel your day the right way. Ready to transform your snack game?