Brand Tone

Inspiring & Empowering, Authentic & Passionate, Personal & Community-Oriented, Educational

Brand Values

• •Self-Care and Well-being
• •Craftsmanship and Quality
• •Natural and Toxin-Free Living
• •Community and Collaboration
• •Individuality and Creativity

Best Practices

• •Always connect the product back to the core values of self-care, well-being, and empowerment, focusing on the feeling or benefit rather than just the product.
• •Incorporate uplifting and empowering language using words like "nourish," "discover," "transform," "journey," and "ignite."
• •Consistently emphasize the "handcrafted," "small batch," and "meticulously crafted" nature of the products, leveraging behind-the-scenes content to reinforce authenticity.
• •Foster community in your copy by asking questions, inviting suggestions, and mentioning collaborations with other artists to encourage engagement and reinforce community values.
• •Frame some content as helpful advice or mini-tutorials to educate the audience, build authority, and establish trust, aligning with the brand's educational tone.

Social Perception

Positive, Engaged Community, Trustworthy

Copy Examples

• •Nourish your skin, nurture your soul. ✨ Our Calendula Soap isn't just a cleanser; it's a small act of self-care. Handcrafted in small batches with all-natural ingredients, because you deserve a moment of pure, gentle care. #SnWGifts #HandmadeWithLove #SelfCareJourney #ToxinFree
• •Your Daily Ritual, Reimagined. Break up with big-box brands and embrace a skincare routine that’s as unique as you are. Our 4-step system is all-natural, handcrafted, and designed to make your skin glow. Discover the SnW Gifts difference. Shop now for 15% off your first order! #NaturalSkincare #SupportSmall #SelfCareRevolution
• •A Gift For You, From You.
• •From our hands to yours. ❤️ Watch the magic happen as we craft another fan-inspired tote! Every stitch is a part of the story. What character should we honor next? Let us know in the comments! 👇 #SmallBusiness #HandmadeBag #FanArt #Craftsmanship
• •More Than a Gift. It's a Moment for Yourself. Discover our collection of all-natural skincare and handcrafted bags designed to inspire well-being.