Brand Tone

informal, energetic, and value-driven

Brand Values

• •Convenience
• •Value and Affordability
• •Trust and Reliability
• •Variety and Quality

Best Practices

• •Embrace Emojis and Modern Slang: Continue using emojis (✨, 🚚, 💯, 🤑) in headlines, categories, and promotional emails to maintain an energetic and contemporary feel. Use informal but clear language that resonates with a younger male audience.
• •Lead with Value Propositions: Ensure that "fast shipping," "local (Austrian) warehouse," "great prices," and "secure payment" are consistently mentioned in ad copy, product descriptions, and headers to reinforce core brand values.
• •Use Action-Oriented Language: Employ strong, direct verbs in all calls-to-action (e.g., "Shop Now," "Discover," "Order Today," "Grab Yours"). Create a sense of urgency and ease.
• •Leverage Social Proof with Numbers: Continue to prominently feature the "20,000+ satisfied customers" statistic. Update it as it grows. Use specific numbers from product reviews (e.g., "Rated 5 stars by 50+ customers") to build credibility.
• •Keep the Copy Concise and Scannable: Use short sentences, bullet points, and bold text to make information easy to digest, especially for mobile users. The current website does this well with clear headings and benefit-driven icons.

Social Perception

fast, reliable, and affordable domestic supplier of nicotine pouches

Copy Examples

• •Headline: ✨ Fresh Drop Alert! ✨ Body: The latest heat from Ace and Klint just landed. Intense flavors, fresh pouches, and ready to ship. Be the first to try them. CTA: Shop New Arrivals
• •Headline: Join 20,000+ Fans. Body: These are the certified bangers everyone's talking about. From the icy kick of Velo to the bold taste of Cuba, find your next favorite right here. CTA: Discover Bestsellers
• •Headline: 🤑 Go Pro at Saving. Body: Our Sparmeister deals are on! Stock up on top brands and save big. Your wallet will thank you. Fast, free shipping from Austria on orders over 49€. CTA: Grab a Deal
• •Headline: Did you forget something? Body: Your fresh supply is waiting. Complete your order now and we'll get it shipped from our Austrian warehouse, fast. Don't run out. CTA: Complete My Order
• •Headline: Brace for the Freeze. 🥶 Body: Looking for that ultimate icy blast? Iceberg delivers an arctic punch like no other. In stock and ready for lightning-fast shipping. CTA: Feel the Chill