Brand Tone

Modern, Informative, Confident, Direct, Engaging, Community-focused (emerging)

Brand Values

• •Wide Selection & Variety
• •Customer Convenience
• •Quality & Premium Products
• •Affordability/Cost-Effectiveness
• •Innovation & Modernity
• •Supporting a Leaf-Free Lifestyle

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (e.g., Modern, Informative, Confident, Direct, Engaging), key messaging points, approved terminology (and terms to avoid), and provide examples of on-brand copy. Share this with anyone creating content.
• •Stay True to Your Values in Messaging: Ensure all copy, from product descriptions to social media posts, reflects the core brand values (e.g., wide selection, convenience, quality, supporting a leaf-free lifestyle).
• •Balance Information with Engagement: While providing necessary product details and educational content, inject personality and use engaging language, especially on social media, to align with the modern and trendy aspect of the brand.
• •Maintain Clarity and Directness, Especially for Promotions: When advertising sales, new arrivals, or shipping benefits, use clear, concise, and direct language that highlights the value proposition for the customer.
• •Regularly Audit Content: Periodically review website copy, blog posts, social media content, and customer service communication to ensure consistency with the established brand tone and to identify any deviations or areas for improvement. Address any negative perceptions (like those from Reddit or the FDA warning) transparently and proactively where appropriate in communications, reinforcing commitment to compliance and customer satisfaction.

Social Perception

Mixed Customer Experiences, Engaging on Social Media (TikTok), Concern Regarding Underage Sales (US Market), Seen as a Provider of a Wide Range of Products, International Reach

Copy Examples

• •Headline: Your Flavor. Your Strength. Your Snuscore. Body: Dive into Europe's premier collection of nicotine pouches. From crisp mints to bold berries, find your perfect match and enjoy fast, discreet delivery. New to pouches? Our guides have got you covered. #Snuscore #NicotinePouches #FlavorJourney
• •Headline: Level Up Your Day. Body: Tired of the same old routine? Snuscore delivers a fresh burst of flavor and nicotine satisfaction, right when you need it. Explore top brands and exciting new arrivals. What's your score today? #DailyBoost #PouchLife #SnuscoreSelects
• •Headline: Beyond the Leaf. Embrace the Pouch. Body: Discover a modern alternative with Snuscore. We're committed to a leaf-free lifestyle, offering premium nicotine pouches with unmatched variety and quality. Join the Snuscore community. #LeafFree #ModernNicotine #ChoosePouches
• •Headline: Expertly Curated. Swiftly Delivered. Body: At Snuscore, we're passionate about pouches. That means bringing you the best brands, the latest flavors, and the information you need, all with fast shipping across Europe and beyond. Your next favorite pouch is just a click away. #SnuscoreSpeed #PremiumSelection #NicotineExperts
• •Headline: Don't Just Follow Trends. Set Your Score. Body: With an ever-expanding lineup of strengths and tastes, Snuscore empowers you to find exactly what you're looking for. Check out our new arrivals and brand of the month! #MySnuscore #PouchPerfection #FlavorFreedom