Brand Tone

Playful & Imaginative, Friendly & Approachable, Conscious & Responsible, Creative & Unique, Comfort-focused & Relaxed

Brand Values

• •Creativity & Originality
• •Quality & Durability
• •Sustainability & Ethical Production
• •Social Responsibility
• •Fun & Joy
• •Customer Focus

Best Practices

• •Embrace Playful Language (with Purpose): Use light-hearted, imaginative, and occasionally humorous language, but always tie it back to the product's benefits (comfort, quality, design) or the brand's values (sustainability, creativity). Think 'Horizontal Happiness' or 'putting the art into the art of doing nothing'.
• •Highlight 'Homemade' & Unique Designs: Consistently mention that prints are original, designed in Amsterdam, and often involve a creative, hands-on process. This reinforces the brand's creativity and uniqueness.
• •Weave in Sustainability Naturally: Integrate keywords like 'GOTS-certified organic cotton,' 'sustainably produced in Portugal,' and 'eco-friendly' smoothly into product descriptions and storytelling. The 'Don't Panic. It's Organic' tagline is a great example of this. Avoid greenwashing by being specific and transparent.
• •Focus on Comfort and Quality: Use descriptive words that evoke the softness, high quality, and comfort of the materials (e.g., 'cloud-like softness,' 'premium percale cotton,' 'durable and smooth').
• •Maintain an Approachable and Friendly Voice: Address the audience directly (using 'you'), share the brand's story and passion, and encourage interaction. Reflect the positive and helpful tone reported in customer service experiences.

Social Perception

A High-Quality Brand, Fun and Unique, Ethical and Sustainable, Trustworthy and Reliable, A Brand with a Heart

Copy Examples

• •Headline: Dream in Organic. Live in Comfort. Body: Why choose between fun and fair? At SNURK, our GOTS-certified organic cotton bedding and loungewear wraps you in cloud-like softness, all while being kind to the planet. Dive into designs that spark joy, crafted with care in Portugal. Ready for some serious Horizontal Happiness?
• •Social Media Post (Image: Child in astronaut PJs jumping on a bed): Fueling imaginations, one dream at a time! 🚀✨ Our astronaut PJs aren't just unbelievably comfy (thanks, organic cotton!), they're a launchpad for adventure. Designed in Amsterdam, made with love and sustainable practices in Portugal. What will your little one dream of tonight? #SNURK #DreamBig #OrganicComfort #SustainableStyle
• •Product Description (for a new duvet cover with a vibrant animal print): Unleash your wild side (from the comfort of your bed!). Our new [Animal Name] duvet cover is crafted from the softest GOTS-certified organic cotton, featuring a playful, hand-designed print that brings the safari to your sanctuary. Ethically made in Portugal, because a good night's sleep feels even better when it's good for the Earth too. Sweet (and wild) dreams!
• •Email Subject: Psst... Your Horizontal Happiness Upgrade is Here! Email Body: Ready to take lounging to the next level? Discover SNURK’s latest collection of oh-so-soft organic cotton PJs and bedding. Unique prints designed in Amsterdam to make you smile, and produced responsibly in Portugal because we care. Don't just sleep, SNURK! P.S. Don't panic, it's organic!
• •Website Banner: SNURK: Seriously Sustainable, Playfully Designed. Experience the joy of our unique photo prints on deliciously soft organic cotton. From whimsical kids' bedding to chic loungewear for adults, every piece is made with care for you and the planet in Portugal. It’s the art of doing nothing, perfected.