Brand Tone

empowering, supportive, and kind. It's also informative and innovative, aiming to break taboos around menstruation with a positive and sometimes playful approach. The brand communicates with a sense of confidence and reliability in its products.

Brand Values

• •Kindness: This is a central theme, extending to oneself, others, and the planet.
• •Sustainability: Emphasized through the reusable nature of their products and efforts to reduce waste compared to traditional menstrual products.
• •Comfort and Confidence: A primary goal is to provide products that offer physical comfort and empower users during their periods.
• •Innovation and Science: The brand highlights its use of technology and high-performance materials to create effective and reliable products.
• •Empowerment and Dignity: Snuggs aims to transform the perception of menstruation, fostering a sense of pride and normalcy.
• •Inclusivity: The brand aims to support all menstruating individuals.
• •Expertise and Naturalness: Building trust through well-researched products and a natural approach to menstrual health.

Best Practices

• •Lead with Empathy and Understanding: Always address the customer's needs and potential concerns about periods with a supportive and understanding voice. Phrases like "We understand..." or "You deserve..." can be effective.
• •Focus on Empowerment and Positivity: Frame menstruation in a positive light, emphasizing strength, naturalness, and confidence rather than discomfort or shame.
• •Be Clear, Informative, and Transparent: Clearly explain how the product works, its benefits (comfort, reliability, sustainability), and the science behind it, building trust.
• •Use Inclusive Language: Ensure copy speaks to all menstruating individuals, fostering a sense of belonging.
• •Maintain a Consistent Voice of Kindness: Whether discussing product features, sustainability efforts, or addressing customer queries, ensure the underlying tone is always kind and respectful towards the individual and the environment.

Social Perception

Positive Customer Experiences: Many customers praise snuggs for the comfort, reliability, and eco-friendliness of their period underwear. Users report feeling more confident and having a more positive relationship with their bodies and periods. Game-Changer: Some reviewers describe the product as a "game-changer" and a significant improvement over traditional pads and tampons. Effective and Reliable: The underwear is generally perceived as leak-proof and effective, providing a sense of security. Comfort and Quality: The materials are often described as pleasant and the underwear comfortable to wear, feeling similar to regular underwear. Some mention that certain styles might run small. Sustainability Appeal: The eco-friendly aspect is a significant draw for customers. Transformative Mission: The brand's mission to change societal perceptions of menstruation and offer a dignified alternative is recognized and appreciated. Growing Brand: News articles highlight snuggs as a rapidly growing and well-funded company, positioning it as a leader in the reusable period underwear market.

Copy Examples

• •Your period is a natural rhythm, not a problem to be solved. Embrace every day with snuggs – designed for your comfort, engineered for your confidence.
• •Leak-proof, worry-free, and kind to the planet. Experience the freedom of snuggs period underwear and redefine your cycle.
• •Science-backed comfort is finally here. Our innovative, ultra-thin absorbent technology means you can feel secure and stylish, all month long.
• •Join over 700,000 people who’ve switched to simpler, kinder periods. Discover the snuggs difference – for your body and the Earth.
• •More than just underwear, it's a movement. Snuggs: empowering you to live confidently and sustainably, period.