Brand Tone

Friendly and Approachable, Humorous and Playful (especially for "Snugg Mugs"), Caring and Thoughtful (especially for "Lilly Rocket" personalized jewelry), Direct and Sales-Oriented, Helpful and Customer-Focused.

Brand Values

• •Personalization and Uniqueness
• •Gift-Giving and Celebration
• •Quality and Customer Satisfaction
• •Humor and Lightheartedness
• •Connection and Sentiment
• •Reliability

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining your core brand voice (e.g., Friendly, Humorous, Thoughtful) and then specify the *tone* for different contexts or product lines. For example: * **Product Line:** Snugg Mugs -> **Tone:** Playful, Witty, Sometimes Edgy. * **Product Line:** Lilly Rocket Jewelry -> **Tone:** Sentimental, Caring, Elegant. * **Customer Service:** -> **Tone:** Helpful, Empathetic, Efficient.
• •Know Your Audience for Each Product Line: While the overarching brand might appeal to gift-givers, the specific recipient of a "rude" mug is different from someone receiving a delicate personalized necklace. Tailor the humor and sentiment accordingly.
• •Create a "Word Bank": Develop lists of preferred words and phrases that align with your different tones (e.g., for "humorous": "quirky," "chuckle," "tongue-in-cheek"; for "thoughtful": "cherish," "meaningful," "heartfelt"). Also, list words/phrases to avoid.
• •Read Copy Aloud: This helps catch awkward phrasing and ensures the tone sounds natural and consistent with the intended voice. If it sounds off when spoken, it will likely read off too.
• •Train and Review: Ensure anyone writing copy for the brand understands the voice and tone guidelines. Regularly review content across all platforms (website, social media, emails, ads) to check for consistency and make adjustments as needed. Use examples of good and bad copy for training.

Social Perception

Positive Customer Service, High-Quality Products, Fast and Reliable Shipping, Trustworthy, Good for Unique/Funny Gifts, Loyal customer base.

Copy Examples

• •Warning: May spontaneously start talking about [Insert Niche Hobby]! ☕ Our new [Hobby] Definition Mug is here to help you wear your obsession with pride (and caffeine). Perfect for the [Adjective] [Hobbyist] in your life. Grab yours before they're all... 'collected'!
• •Hold a memory close. ✨ Our new 'Lilly Rocket' engraved heart locket is more than just jewelry; it's a whispered 'I love you,' a cherished moment, a story waiting to be worn. Personalize it with your special date or initials and gift a piece of your heart. Because some bonds are too precious for words alone.
• •Gift-giving stress got you pulling your hair out? 🤯 Let us help! From laugh-out-loud mugs to 'OMG-this-is-perfect' personalized treasures, Snugg Market has your back for every occasion. What's the hardest gift you've ever had to find? Share your stories below! 👇 #SnuggMarketSolutions #GiftIdeas
• •Your Gifting Superpowers, Unlocked! (Plus, a cheeky discount inside 😉)
• •Finding the perfect gift for him just got easier. Our 'Lilly Rocket' genuine leather wallet, personalized with his initials and a secret engraved message inside, is a gift he'll actually use and treasure. Show him he's one-of-a-kind. #GiftsForHim #PersonalisedWallet #SnuggMarket