Brand Tone

Friendly, Approachable, Playful/Humorous (selectively), Helpful, Customer-Oriented, Personal, Thoughtful

Brand Values

• •Customer Satisfaction
• •Quality
• •Personalization and Uniqueness
• •Reliability and Trust
• •Joy and Connection

Best Practices

• •Maintain Consistency Across All Channels: Whether it's an email, a social media post, a product description on Etsy, or your website, the core tone should be recognizable.
• •Sound like humans, speaking to humans.
• •Emphasize the unique value proposition: Highlight what makes Snugg Market different (e.g., personalized designs, quality, speed).
• •Use a friendly and approachable tone in all customer interactions.
• •Incorporate playful humor where appropriate, especially when marketing funny novelty items.

Social Perception

Positive, Reliable, High-Quality gifts and Customer Service

Copy Examples

• •We love helping you create the perfect, unique gift.
• •Design a one-of-a-kind mug that'll make them smile every morning!
• •Need a last-minute gift? We've got you covered with fast turnaround and personalized options.
• •Your satisfaction is our top priority. We're here to help with any questions or custom requests.
• •Show them you care with a thoughtful, personalized gift from Snugg Market.