Brand Tone

Nostalgic & Affectionate, Fan-Centric & Enthusiastic, Playful & Cute, Simple & Direct

Brand Values

• •Love for Snoopy/Peanuts
• •Authenticity/Collectibility
• •Fan Community
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Create a Simple Tone of Voice Guide: Document the key characteristics of your brand's tone (e.g., "Playful, Nostalgic, Simple, Fan-Focused") with do's and don'ts. For example: *Do use emojis that fit the Peanuts vibe (🐾, ❤️, 😊). Don't use overly complex or corporate jargon.*
• •Immerse in the Source Material: Regularly revisit Peanuts comics, shows, and movies. Understand Snoopy’s personality – his dreaminess, his loyalty, his humor. Let this naturally infuse the copy. The copy should feel like it *gets* Snoopy.
• •Prioritize Fan Language & Nostalgia: Use terms and references that resonate with Peanuts fans (e.g., "Good grief!", "Joe Cool," "the little red-haired girl" when appropriate). Tap into the warm, nostalgic feelings associated with the characters.
• •Keep it Positive and Lighthearted: Snoopy brings joy. The copy should reflect this. Even when dealing with customer service, maintain a friendly and helpful tone that aligns with the brand's overall cheerful disposition.
• •Visual and Verbal Harmony: Ensure the tone of the copy matches the visuals used. If an image is playful and cute, the copy should reinforce that feeling. Consistency across all elements builds a stronger brand identity.

Social Perception

Trusted Source, Specialty Retailer, Engaging for Fans, Limited Mainstream Awareness

Copy Examples

• •Fresh Beagle Buys! 🐾 Snoopy's latest adventures have landed. Shop new arrivals and bring home some happy!
• •Morning coffee just got a whole lot cooler. ☕️ Who else grew up with this guy? Share your favorite Snoopy memory below! #SNPYONLY #SnoopyLove #PeanutsClassic #MorningMood
• •Still a kid at heart? ❤️ Relive those cherished Peanuts moments with our exclusive Snoopy collection. From cozy hoodies to unique collectibles, find your little piece of nostalgia at SNPY ONLY! Shop now: [link]
• •Your favorite beagle, ready for cuddles! This super-soft Snoopy plush is the perfect pal for adventures, naps, or just brightening your day. A classic friend for every generation. Get yours exclusively at SNPY ONLY.
• •Woof! Snoopy's Got Holiday Cheer Just For You! 🎁