Brand Tone

Whimsical, heartfelt, gentle, and approachable.

Brand Values

• •Craftsmanship
• •Sentimentality & Permanence
• •Creativity & Beauty
• •Joyful Gifting

Best Practices

• •Always Use Heartfelt Language: Incorporate words like "love," "care," "handcrafted," "forever," "special," and "thoughtful" to maintain the brand's sentimental tone. The copy should evoke emotion, not just describe a product.
• •Emphasize the "Handmade" Aspect: Consistently remind the audience that each item is a unique piece of art crafted by hand. This reinforces the values of craftsmanship and personal touch, justifying its uniqueness.
• •Keep it Simple and Sweet: The brand's voice is not overly complex or technical. Use clear, gentle, and positive language that is easy to understand and feels personal and approachable, like a message from a friend.
• •Focus on the "Why," Not Just the "What": Instead of only describing the lamp (the "what"), focus on the reason for buying it (the "why") —to express lasting love, to give a unique gift, to create a cozy atmosphere.
• •Maintain Visual and Textual Cohesion: Ensure that the soft, warm, and whimsical tone of the copy is always matched by the brand's visuals. Use soft lighting, clean backgrounds, and aesthetically pleasing compositions in all photos and videos to reinforce the gentle and beautiful brand identity.

Social Perception

Charming, beautiful, and desirable products, viewed as unique gift ideas with a talented creator, connecting with a romantic and cute aesthetic.

Copy Examples

• •Light up their world with a flower that never fades. Our handmade Tulip Lamp is crocheted with love, thread by thread, to create a soft, warm glow in any room. It's more than a light; it's a promise of everlasting affection, beautifully captured in yarn.
• •Some things are made to last forever. ✨ Our crochet bouquets are crafted to keep memories bright, long after real petals would have fallen. Who would you give this forever-flower to? #CrochetLove #HandmadeGift #LaCrochett #EternalBlooms
• •Say It With Flowers That Last a Lifetime. Discover our collection of handmade crochet lamps and bouquets—the perfect gift for the one who means everything.
• •A gift that glows with love ✨
• •Tired of temporary gifts? The La Crochett lamp isn't just a light; it's a handcrafted symbol of your forever feelings. Perfect for anniversaries, birthdays, or just because. Shop now for a gift that truly keeps on giving.