Brand Tone

Inspirational & Creative, Magical & Festive, Authentic & Passionate, Community-Oriented & Appreciative

Brand Values

• •Artistry & Quality
• •Creativity & Self-Expression
• •Joy & Wonder
• •Community & Connection
• •Passion & Entrepreneurship

Best Practices

• •Lead with the Feeling, Not Just the Feature: Focus on the emotions the product evokes—wonder, joy, nostalgia, and creativity. Instead of "Buy our stencils," use language like "Bring the magic of winter indoors."
• •Champion Your Community and Their Creations: Consistently use user-generated content. Frame customers as fellow artists. Use phrases like "Join thousands of creators" and "See what your neighbors are creating" to build social proof and community.
• •Tell the Founder's Story: Periodically weave Tom and Keri's story into marketing. It grounds the brand in authenticity and passion, differentiating it from generic competitors. Mentioning "From artist Tom Baker" adds a stamp of quality.
• •Use Evocative and Magical Language: Incorporate a lexicon of words that reinforce the brand's tone. Words like magical, enchanting, wonder, transform, create, sparkle, glow, dream, and scene should be common.
• •Balance Inspiration with Empowerment: Showcase stunning, complex-looking final products (inspiration) but immediately follow up with copy that stresses how simple, easy, and fun the process is for anyone (empowerment). This overcomes potential customer intimidation.

Social Perception

The public and media perceive Snow Windows as a heartwarming success story and a source of unique, high-end holiday decorations, with the artist, Tom Baker, often celebrated as the "Picasso of the Panes," lending credibility and prestige. Customers overwhelmingly praise the products for being easy to use and effective, enabling them to create beautiful scenes they are proud of, fostering a strong connection to the brand and viewing it as a provider of a special, memorable holiday experience.

Copy Examples

• •Your window is a blank canvas. Our new 'Winter Village' stencil is the paintbrush. Transform your home into a magical street scene and watch the wonder light up faces, young and old. Ready to create your masterpiece? Tap the link in our bio to shop the new collection. #SnowWindows #WindowArt #ChristmasMagic #DIYDecor
• •Headline: Create Memories That Stick. Body: This year, the best gift is togetherness. Unplug and unwind with a creative family activity that makes your home the most festive on the block. Our easy-to-use stencil kits are designed for all ages and skill skills. Start a new family tradition with Snow Windows.
• •Headline: The Magic of a White Christmas, Delivered to Your Window. Sub-headline: From the original snow spray artist, Tom Baker. Shop our signature DIY kits and turn your home into a winter wonderland.
• •Subject: Ready to create some magic again, [Customer Name]? Body: The air is getting crisp, and you know what that means! It’s almost time to turn your windows into winter wonderlands. As a thank you for being part of our creative community, here's an early look at our new 2025 stencil designs before anyone else. We can't wait to see what you create this year!
• •From blank window to winter friend in 15 seconds! ☃️❄️ So satisfying. #snowsprayart #windowdecor #holidayDIY #satisfying #snowwindows