Brand Tone

friendly, expert, enthusiastic, and helpful. fun and engaging

Brand Values

• •Expertise and Knowledge
• •Quality
• •Customer Focus
• •Passion for Winter Sports
• •Community and Family
• •Value

Best Practices

• •Be Approachable and Friendly: Use welcoming language. Encourage questions and interaction. Avoid overly technical jargon unless explaining a specific product feature, and then explain it clearly.
• •Showcase Expertise Authentically: Share knowledge gained from product testing and staff experience. Offer genuine advice and recommendations.
• •Inject Enthusiasm: Let the passion for snow sports shine through. Use energetic language where appropriate, especially when talking about the experience of skiing or snowboarding.
• •Maintain a Helpful Stance: Focus on how products and services benefit the customer. Offer solutions and support.
• •Keep it Engaging and Fun (especially on social media): Use visuals, ask questions, run polls, and share user-generated content (with permission) to build a community feel. Reflect the fun atmosphere of the Alpine Activity Centre.

Social Perception

reputable, knowledgeable, and reliable retailer with a strong focus on customer service and a unique offering due to their activity centre. experts in their field, providing quality products and advice. The family-friendly aspect of their physical location is also a significant part of their perception.

Copy Examples

• •Hit the slopes with confidence! Our expert team has tested every piece of gear, so you get the best, no matter your level. Got questions? We love 'em! #SnowtraxExperts #TestedForYou
• •More than just a store, we're your alpine adventure! From your first lesson to kitting out the whole family, Snowtrax is where your mountain story begins. #SnowtraxAdventure #FamilySkiTime
• •Dreaming of fresh powder? We get it. That's why we stock the latest gear from top brands, all backed by our Price Promise. Gear up and get out there! #SnowtraxPassion #BestGearBestPrice
• •Don't let tricky boot fits ruin your day. Our Boot Lab experts are here to ensure a perfect, comfortable fit so you can focus on the fun. Your feet will thank you! #SnowtraxBootLab #HappyFeet
• •Join the Snowtrax family! For over 30 years, we've shared our love for snow sports. Come visit our slope, explore our gear, and let our friendly team help you gear up for your next adventure. #Since1989 #YourSnowSportsHub