Brand Tone

Friendly and Approachable, Family-Oriented and Caring, Practical and Reassuring, Enthusiastic and Playful, Trustworthy and Genuine

Brand Values

• •Quality and Durability
• •Practicality and Functionality
• •Outdoor Enjoyment
• •Family Focus
• •Customer Satisfaction

Best Practices

• •Emphasize the "Why": Always connect back to the core mission of helping families enjoy the outdoors by providing practical, reliable gear. Use storytelling that highlights the relief and joy parents feel.
• •Use Parent-to-Parent Language: Write as if you're a fellow parent sharing a great find. Keep the language clear, relatable, and focused on benefits for both children (warmth, comfort) and parents (convenience, peace of mind).
• •Show, Don't Just Tell, the Fun: Incorporate vibrant imagery and videos of kids actively and happily using the products in various weather conditions. Encourage user-generated content.
• •Highlight the Patented Solution: Consistently mention the unique long cuff and its benefits ("stays on," "keeps snow out") as it’s a key differentiator and resonates strongly with customers.
• •Maintain an Optimistic and Encouraging Voice: Focus on the positive aspects of outdoor play and how your products enable those experiences. Be supportive and understanding of parenting challenges your products help solve.

Social Perception

Problem-Solver, Reliable and Effective, Good Value, Kid-Friendly, Trustworthy Brand

Copy Examples

• •Headline: No More Lost Mittens! Just Warm Hands & Happy Kids. Body: Tired of the mitten hunt after every snow day? SnowStoppers' patented long cuff means these mittens stay on, keeping snow out and little hands toasty. More playtime, less "where's your mitten?!"
• •Headline: Winter Fun, Uninterrupted. Body: Let them build the biggest snowman, make all the snow angels, and explore every winter wonderland. Our waterproof and warm SnowStoppers mittens are designed to stay put, so their adventure never has to pause for cold, wet hands.
• •Headline: From Our Family to Yours: Gear That Gets Kids Outdoors. Body: As parents, we know the struggle! That’s why we created SnowStoppers – to make outdoor play easier and more enjoyable for the whole family. Because every child deserves warm, dry adventures.
• •Headline: The Secret to Snow-Free Wrists and Smiles All Around. Body: It's our innovative extra-long cuff! SnowStoppers mittens tuck securely under coat sleeves, creating a fortress against snow and cold. Finally, winter gear that works as hard as they play.
• •Headline: Rain or Shine (or Snow!), Play On! Body: Don't let a little weather stop the fun. From our iconic SnowStoppers mittens to our durable Splashy rain gear, we've got your little adventurers covered, so they can explore comfortably, whatever the forecast.