Brand Tone

Authentic & Heritage-Driven, Trustworthy & Reliable, Practical & Informative, Craft-Oriented & Quality-Focused, Natural & Wholesome, Friendly & Appreciative (on social media)

Brand Values

• •Quality: Commitment to using the finest natural ingredients and proven formulations.
• •Heritage & Tradition: Preserving and passing down a legacy of leather care.
• •Craftsmanship: Valuing the handmade process and attention to detail.
• •Durability & Longevity: Helping customers extend the life of their leather goods.
• •Natural Integrity: Prioritizing natural ingredients over synthetic alternatives.
• •Customer Satisfaction: Ensuring products deliver on their promises of protection and restoration.
• •American Made: Pride in domestic production.

Best Practices

• •Embrace the Heritage: Always weave in the "Since 1919," "Original Recipe," or "Family Tradition" narrative where appropriate. This is a strong differentiator.
• •Highlight Natural Ingredients & Craftsmanship: Consistently mention "all-natural ingredients," "handmade," and "Made in Oregon, USA" to reinforce quality and authenticity.
• •Focus on Benefits and Longevity: Explain how the products protect, preserve, restore, and extend the life of leather goods. Use language that speaks to durability and care.
• •Maintain a Knowledgeable but Approachable Voice: Be informative and clear, like a trusted expert, but keep the language straightforward and friendly, especially on social media and in customer interactions.
• •Be Visually Consistent with Copy: Ensure that the imagery used alongside copy (e.g., rustic settings, well-cared-for leather, hands-on application) complements the traditional, quality-focused, and natural tone of the text.

Social Perception

Effective & High-Quality, Traditional & Trustworthy, Niche & Specialized, Authentic, Reliable

Copy Examples

• •Headline (Website/Ad): "Since 1919: Generations of Leather, Protected by Tradition. Discover Snowshoe."
• •Social Media Post (Instagram/Facebook): "From our Oregon workshop to your favorite leather goods. ✨ Our All-Natural Leather Conditioner is still handmade with the original 1919 recipe, because some things are perfect just the way they are. Keep your leather thriving for years to come. #SnowshoeLeatherCare #NaturalLeatherCare #MadeInUSA #HeritageCraft"
• •Product Description Snippet: "Feed your leather what it deserves. Snowshoe Leather Conditioner penetrates deeply with all-natural ingredients to restore suppleness and protect against the elements. No harsh chemicals, just time-tested care."
• •Email Subject Line: "❄️ Shield Your Boots: The Original Snowshoe Weatherproof Care."
• •Ad Copy (Short): "Trusted Since 1919. Snowshoe Leather Care. Keep your legacy leather alive. Shop All-Natural Conditioners."