Brand Tone

Authentic & Heritage-Proud, Creative & Engaging, Friendly & Community-Focused, Quality-Conscious & Stylish, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Creativity & Personalization
• •Customer Experience
• •Community
• •Sustainability (implied)

Best Practices

• •Embrace Storytelling: Weave in the narrative of Harris Tweed®, Scottish heritage, and the craftsmanship behind the products. Talk about the origin of the materials and the artisans.
• •Use Warm & Inclusive Language: Make the brand feel approachable and welcoming. Use words like "you," "your," "we," and "our" to create a sense of community.
• •Highlight the "Experience": For workshops, focus on the fun, creativity, and the memorable experience of creating something unique. For products, emphasize the experience of owning a piece of heritage.
• •Incorporate User-Generated Content Language: When sharing customer photos or testimonials, adopt a tone that celebrates their creativity and enthusiasm. Use phrases like "We're so inspired by..." or "How amazing is this design by...".
• •Maintain Authenticity: Be genuine in your communications. If talking about sustainability or quality, ensure it's backed by your practices. Avoid overly corporate or generic marketing-speak. Let the passion for the craft and heritage shine through.

Social Perception

Positive, Loved for Workshops, High-Quality Products, Engaging Brand, Desirable Souvenir/Gift

Copy Examples

• •Website Hero Banner (Workshop): Unleash Your Inner Designer. Craft your own unique Harris Tweed® handbag at our Edinburgh & St Andrews workshops. A truly Scottish experience awaits!
• •Instagram Post (New Product): Woven with Scottish soul, designed by you (soon!). ✨ Our latest [Product Name] in [Tweed Pattern] is here to add a touch of timeless heritage to your everyday. What story will your Islander piece tell? #IslanderUK #HarrisTweed #ScottishDesign #NewCollection
• •Facebook Ad (Workshop Promotion): More than just a handbag, it's a memory made by you! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Join our fun & friendly Islander Workshop Experience. Choose your tweeds, design your style, and take home a piece of Scotland. Book your spot today! [Link] #IslanderWorkshop #Edinburgh #StAndrews #CreateYourOwn
• •Product Description (Satchel): Meet your new everyday companion: The Islander [Satchel Name]. Crafted from genuine Harris Tweed®, handwoven in the Outer Hebrides, and finished with [sustainable/quality material] details. It’s not just a bag; it’s a piece of Scottish artistry, built to last and designed to turn heads. Classic style, modern spirit.
• •TikTok Video Caption (Customer Showcase): Look at this incredible creation from our workshop today! 😍 We LOVE seeing your unique Islander designs. Want to make your own? Tap the link in bio! #IslanderUK #DIYHandbag #HarrisTweedLove #CustomerCreation #MadeInScotland