Brand Tone

Passionate & Authentic, Sophisticated & Stylish, Technical & Performance-Oriented, British & Proud, Approachable & Customer-Focused

Brand Values

• •Quality & Craftsmanship
• •Functionality & Comfort
• •Style & Elegance
• •British Heritage
• •Sustainability
• •Authenticity & Passion
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (sophisticated, passionate, performance-driven, British, approachable) with examples of "do's and don'ts" for all writers to follow.
• •Emphasize the "Why": Always circle back to the founder's story and the core reasons Snow Finel was created – the need for stylish, high-performance, comfortable ski wear. This infuses authenticity and passion.
• •Highlight Key Differentiators Consistently: Regularly mention "British designed and made," "pure merino wool," "seamless comfort," and the "stylish performance" aspects in product descriptions, social media, and ads.
• •Use Storytelling: Share "Snow Stories," customer experiences (with permission), and the inspiration behind designs to connect emotionally with the audience, reinforcing the passion and authenticity.
• •Maintain Visual and Textual Harmony: Ensure the sophisticated and stylish imagery used on the website and social media is matched by equally refined, clear, and evocative language in all written communications.

Social Perception

High-Quality & Luxurious, Stylish & Chic, Trustworthy & Credible, Ethical & Sustainable (to a degree), Functional & Performance-Driven, Good Investment

Copy Examples

• •Headline: Beyond the Peak: Merino Wool Layers Crafted for Your Alpine Story. Body: From crisp dawn patrols to sun-drenched après-ski, Snow Finel moves with you. Designed in Britain and ethically crafted, our merino wool layers offer unparalleled comfort and timeless style. Experience the difference.
• •Social Media Post: Feel the embrace of pure merino. Our seamless base layers are the foundation of a perfect ski day – breathable, temperature-regulating, and exquisitely soft against your skin. Ready for your next adventure? #SnowFinel #MerinoMagic #BritishDesign #SkiLuxury
• •Product Description Snippet: The [Product Name] Jumper: Where British craftsmanship meets alpine performance. Knitted from the finest merino wool, this piece isn't just a layer; it's an investment in your comfort and style, season after season. Designed by skiers, for skiers who demand the best.
• •Email Subject: Conquer the Slopes in Style & Comfort | Discover Snow Finel Email Body Snippet: Tired of choosing between performance and style? At Snow Finel, we believe you deserve both. Our founder, a passionate skier herself, envisioned layers that perform flawlessly in the harshest conditions yet look effortlessly chic by the fireside. Explore our new collection.
• •Ad Copy: Snow Finel: British. Merino. Mountain-Ready. Elevate your ski experience with layers that are as resilient and refined as you are. Tested by Olympians, loved by discerning skiers.