Brand Tone

personal, passionate, and humble

Brand Values

• •Perseverance and Dedication
• •Artisanal Craftsmanship
• •Innovation and Creativity
• •Community and Connection
• •Imagination and Artistry

Best Practices

• •Always weave the personal narrative of the maker and the brand's origins into your copy. This reinforces the values of perseverance and passion.
• •Avoid corporate jargon. Write as if you are speaking directly to a fellow enthusiast. Use 'I' and 'my' to maintain the personal connection.
• •Emphasize the 'handmade' aspect in product descriptions and posts. Talk about the materials, the process, and the attention to detail.
• •Encourage interaction, user-generated content, and dialogue. Position the brand as a member of the pipe-smoking community, not just a seller.
• •Let the unique designs and names of the pipes speak for themselves. Use high-quality visuals to showcase the artistry of each piece.

Social Perception

Overwhelmingly positive. The brand is seen as a producer of high-quality, beautiful, and well-functioning artisanal pipes. Customers admire the craftsmanship and are willing to invest. The personal story of the maker resonates, adding to the brand's appeal.

Copy Examples

• •From our workshop to your hands. Introducing the 'Smooth Freestyle,' a pipe born from dedication and a passion for the craft. Each curve and grain tells a story of perseverance. Experience the art of a truly handmade smoke.
• •snow3year is more than just a brand; it's the culmination of a personal journey. It's about the relentless pursuit of perfecting a craft, the joy of creation, and the community that shares this passion. Every pipe is a piece of that story.
• •For the collector who seeks more than just a pipe, but a piece of art. Our 'Smooth bamboo peony flower & stand' is a testament to what's possible when creativity and craftsmanship intertwine. A centerpiece for any collection.
• •This week, we're celebrating the spirit of innovation. From overcoming challenges to finding new ways to bring you an exceptional smoke, our journey is one of constant growth. Discover our latest creations, crafted with this very spirit.
• •Share your snow3year moment. We love seeing our creations in your hands. Tag us in your photos for a chance to be featured and receive a special discount on your next piece. Let's build this community together.