Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Authentic and Trustworthy, Trendy and Knowledgeable, Approachable and Customer-Centric

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Passion for Streetwear Culture
• •Community Building
• •Transparency

Best Practices

• •Speak the Language: Use terminology and slang that resonates with the sneaker and streetwear community (e.g., "cop," "grails," "heat," "fit," "plug") authentically, without overdoing it.
• •Emphasize Authenticity Relentlessly: Continuously reinforce the message that all products are genuine and verified. This builds trust, a core value.
• •Foster Community: Encourage interaction, user-generated content (e.g., "show us your fit"), and discussions. Position the brand as a hub, not just a retailer.
• •Be Enthusiastic and Passionate: Let the genuine love for streetwear culture shine through in all communications. Share stories, highlight product details, and engage with excitement.
• •Maintain Transparency: Be open about processes, such as authentication or shipping. If issues arise, address them honestly and with a focus on customer satisfaction.

Social Perception

Trusted Source for Authentic Sneakers, Good Selection and Hard-to-Find Items, Helpful and Friendly Staff, Community Hub, Reliable

Copy Examples

• •Headline: Cop the Unmissable. Real Grails, Real Talk. Body: Your hunt for legit heat ends here. At Snooze Store, we live and breathe streetwear. From the freshest drops to timeless classics, every piece is authenticated, because we're enthusiasts, just like you. Dive into the collection. #SnoozeStoreAuthentic #StreetwearSG
• •Headline: More Than a Store, It's a Sanctuary. Body: Snooze Store: Born from passion, built for the community. We're your go-to for authentic kicks and gear, and a place to connect with fellow streetwear lovers. Share the hype. Feel the vibe. #SnoozeStoreCommunity #SneakerheadSG
• •Headline: Level Up Your Fit. Authenticity Guaranteed. Body: Why settle? Snooze Store brings you the most coveted streetwear, from Bape to Supreme, all 100% legit. Plus, find exclusive collectibles to complete your collection. Visit us on Arab Street or shop online – exceptional service, always. #GenuineStreetwear #SnoozeStoreExclusives
• •Headline: From Our Collection to Yours – Passionately Sourced. Body: It started with a love for sneakers. Now, Snooze Store is dedicated to fueling your passion with an unmatched selection of authentic streetwear and a shopping experience that gets you. What are you copping next? #PassionForSneakers #SnoozeSG
• •Headline: Your Trusted Plug for Streetwear & Kicks. Body: Fast shipping? Check. Legit products? Double check. At Snooze Store, we're committed to getting you the freshest gear with service you can count on. That's the Snooze promise. #TrustedStreetwear #SnoozeStorePromise