Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy yet Relatable, Slightly Playful/Chic, Personal and Authentic

Brand Values

• •Customer Confidence
• •Self-Expression through Fashion
• •Affordability and Value
• •Quality and Uniqueness
• •Community and Personal Connection
• •Versatility

Best Practices

• •Know Your Voice, Master Your Tone: While your core voice (friendly, empowering, stylish) remains consistent, adapt your tone slightly for different platforms (e.g., more professional on LinkedIn if used, more visual and playful on Instagram). However, for a boutique like this, consistency across its primary platforms (Instagram, Facebook, Website) is key.
• •Stay Authentic and Personal: Continue featuring real people (like Hayley) and sharing genuine enthusiasm for the products. This builds trust and relatability. Storytelling, like the brand's origin, can enhance this.
• •Use Engaging, Conversational Language: Employ questions, emojis (appropriately), and a welcoming vocabulary (e.g., "Hey y'all," "gorgeous," "faves"). Avoid overly formal or technical jargon. The aim is to feel like a friend offering style advice.
• •Highlight Benefits and Feelings: Focus on how the clothes will make the customer feel (confident, beautiful, comfortable, like themselves) rather than just describing product features. Connect fashion to self-expression and empowerment.
• •Maintain Visual Consistency: Ensure that the photography style, graphics, and overall aesthetic on social media and the website align with the brand's trendy, chic, yet approachable vibe. Visuals speak as loudly as words in fashion.

Social Perception

Positive Local Reputation, Go-To for Specific Needs, Appreciation for Style, Supportive of a Woman-Led Business

Copy Examples

• •✨ Hello, gorgeous! ✨ Your week just got a whole lot brighter with our latest drop of must-have pieces! From cozy knits perfect for those a.m. coffee runs to statement dresses that'll own the night – we’ve got your style cravings covered. Come find the outfit that makes you feel 100% YOU! 😉 #ShopOctober94 #NewArrivals #TrendyFashion #BoutiqueStyle #FeelGoodFashion
• •Desk-to-dinner dilemma? Solved! ✅ October Ninety-Four brings you chic, versatile pieces that work as hard as you do. Look polished, feel confident, and express your unique style effortlessly. Shop our curated collection – because your wardrobe should make your life easier (and more stylish!). #OctoberNinetyFour #WorkWearStyle #FashionForWorkingWomen #AffordableChic #BossBabe
• •Treat Yourself! 🎉 Our [Season] Sale is ON! Snag those styles you've been eyeing at prices you'll love even more. Because looking fabulous shouldn't break the bank. Limited stock – grab your faves before they're gone! #Sale #BoutiqueDeals #FashionSteals #October94Style
• •Weekend vibes loading... ✌️ Effortless style for your everyday adventures. Think comfy graphic tees, perfect-fit denim, and accessories that pop! Discover your new go-to casual look at October Ninety-Four. Fashion that makes you feel good, inside and out. #CasualStyle #WeekendOutfit #GraphicTees #BoutiqueFinds #OctoberNinetyFour
• •Hey Beautiful! 👋 Exclusive Peek + Style Tips Just For You! (Body Snippet) Ready to refresh your wardrobe and find pieces that scream 'YOU'? At October Ninety-Four, we handpick every item with love, hoping to bring a little extra joy and confidence to your day...