Brand Tone

Affectionate & Caring, Playful & Endearing, Quality-Conscious & Practical, Community-Focused, Stylish

Brand Values

• •Animal Welfare & Comfort
• •Quality & Durability
• •Customer Satisfaction
• •Specialization & Expertise
• •Passion for Dogs
• •Style & Aesthetics

Best Practices

• •Embrace "Snoot Language": Continue using playful, affectionate, and dog-centric terms like "snoot," "iggy," "zoomies," "regality," "paw-some." This creates a unique and recognizable brand voice.
• •Prioritize Visual Storytelling: High-quality photos and videos of Italian Greyhounds and Whippets happily wearing Snootly products are paramount. Showcase the fit and style in real-life (or beautifully staged) scenarios. User-generated content is gold.
• •Speak to the Specific Breed Needs: Consistently highlight how products are designed for the unique anatomy and needs of Italian Greyhounds and Whippets (e.g., deep chests, slender necks, need for warmth). This reinforces expertise and care.
• •Maintain a Warm and Approachable Persona: Whether responding to comments, writing product descriptions, or posting updates, the tone should always be friendly, helpful, and enthusiastic about the dogs and the community.
• •Balance Playfulness with Quality Cues: While the tone is fun, always weave in reminders of the quality materials, thoughtful design, and practical benefits of Snootly products to build trust and justify the purchase. For example, "Play all day in our super-soft, durable [Product Name]!"

Social Perception

Positive, Niche & Specialized, Trustworthy, Engaged Community

Copy Examples

• •Serving royal realness! ✨ Our [Product Name] sweater isn't just about looking fabulous (though, they totally do!), it's about ultimate snoot-approved comfort for your Iggy's unique shape. Keep them snug and stylish on all their noble adventures! #SnootlyStyle #ItalianGreyhound #IggyFashion #DogSweater #MaximumRegality
• •Whippet wonderful, wardrobe essential! From zoomie-ready tees to nap-perfect onesies, Snootly has your graceful hound covered. Designed with love in Australia for the perfect sighthound fit and freedom. Shop the collection and let their personality shine! Free AU Shipping $50+. #Snootly #WhippetLove #DogApparelAustralia #SighthoundStyle #ComfortAndJoy
• •Introducing the 'Elegant Explorer' Martingale Collar! Crafted from supple, eco-friendly leather and featuring tarnish-proof stainless steel hardware, this collar is where sophisticated style meets everyday practicality. Gentle on their delicate necks, secure for your peace of mind. Because even the quickest snoots deserve the best. #Snootly #ItalianGreyhoundGear #WhippetAccessories #LeatherDogCollar #HandcraftedComfort
• •Getting my Snootly on! ✨ Ready for strutting, snoozing, and all the important doggo business. This [Product Type, e.g., 'Fluffy Onesie'] is SO comfy, I could live in it! Rate my outfit! 🐶 #Snootly #DogFashion #IggyTok #WhippetLife #CuteDog #OOTD (Outfit Of The Dog)
• •Spoil Your Snoot! 💕 New Arrivals & Cozy Comfort Just Landed at Snootly! (Body snippet): Hey [Customer Name], get ready for some serious tail wags! Our latest collection of Italian Greyhound and Whippet wear has arrived, blending the snuggly comfort your best friend deserves with the chic style you adore...