Brand Tone

Personal & Authentic, Joyful & Uplifting, Creative & Passionate, Appreciative & Engaging, Sophisticated yet Accessible

Brand Values

• •Artistic Passion: A deep love for painting and color is the core of the brand. Sarah describes painting as feeling like "home" and a "profoundly fun" intuitive process.
• •Quality & Craftsmanship: Emphasis is placed on high-quality materials, such as archival pigment-based inks and heavy 100% cotton fine art paper, ensuring prints look like original paintings.
• •Connection & Joy: The aim is to connect with people through art and bring joy and harmony into their spaces. Art is seen as a connecting point to collectors and fellow creatives.
• •Inspiration from Nature & Family: The natural surroundings of her New England studio and the wonder of her children are key sources of inspiration.
• •Authenticity & Personal Expression: The brand is a direct reflection of the artist's personal journey and creative expression.

Best Practices

• •Speak from the Artist's Heart: Continue to share Sarah's personal connection to her art, her inspirations (nature, family, the joy of painting), and her creative process. This authenticity is a core strength.
• •Embrace Joyful & Uplifting Language: Use words that evoke happiness, warmth, beauty, and wonder. Focus on the positive impact the art can have on a person's space and mood.
• •Highlight Quality & Care: Consistently mention the high-quality materials and the care taken in creating both original pieces and prints. This reinforces the value of the artwork.
• •Be Visually Consistent: Ensure that the photography and videography style across all platforms matches the bright, colorful, and nature-inspired aesthetic of the artwork itself.
• •Engage Genuinely: Respond to comments and messages with the same warmth and personal touch that characterizes the brand's outward communications. Foster a sense of community around the love for art.

Social Perception

High-Quality Art, Beautiful & Unique Artwork, Talented & Relatable Artist, Trustworthy & Good Service, Joyful & Uplifting

Copy Examples

• •Instagram Post (New Print Release): "Hello sunshine! ☀️ Fresh off the easel and into print, this little burst of [describe artwork, e.g., 'floral whimsy' or 'abstract serenity'] is here to bring a touch of nature's magic right into your favorite corner. Painted with joy in my little studio, hoping it brings a smile to your space! Link in bio to welcome this beauty home. #SnoogsAndWilde #ArtForYourHome #NatureInspired #WatercolorJoy #NewArtPrint"
• •Website Product Description (Abstract Print): "Dive into a dance of color and light with '[Artwork Name]'. Inspired by [e.g., 'the shifting seasons in the New England hills' or 'a moment of quiet contemplation'], this piece is a celebration of intuitive brushstrokes and unexpected palettes. Printed on luxurious, archival cotton paper, every detail of the original painting shines through, ready to spark joy and conversation in your home. Let it be the vibrant heart of your room."
• •Email Newsletter Snippet (Studio Update): "A little hello from my sunny studio! 🌿 This week has been all about [e.g., 'exploring new shades of green' or 'getting lost in the details of a new wildlife piece']. There’s something so magical about watching a blank canvas come to life. I’m pouring all that creative energy into pieces I hope will feel like a warm hug for your walls. See what’s new in the shop! [Link]"
• •Facebook Ad (General Brand Awareness): "Fill your home with art that feels like a breath of fresh air. ✨ At Snoogs & Wilde, I paint the colors of joy, inspired by the wild beauty around us and the simple wonders of life. Discover unique, high-quality art prints and originals that tell a story and brighten your everyday. Created with passion, from my Connecticut studio to your home. Shop now: [Link] #SnoogsAndWildeArt #ColorfulHome #ArtistMade #HomeDecor"
• •TikTok Video Caption (Process Video): "Watch the magic happen! ✨ Splashing some happy colors around today. This is how a [type of artwork, e.g., 'whimsical bird' or 'dreamy landscape'] comes to life in my studio. What do you think of this color combo? Let me know in the comments! 👇 #ArtProcess #WatercolorPainting #StudioVibes #CreativeJourney #SnoogsAndWilde #PaintingFun"