Brand Tone

Friendly and Approachable, Caring and Passionate, Youthful and Enthusiastic, Community-Oriented, Practical and Informative

Brand Values

• •Handmade Quality
• •Love and Care for Animals
• •Entrepreneurial Spirit
• •Customer Connection
• •Practicality and Functionality

Best Practices

• •Embrace Lexi's Story: Continue to weave the founder's journey and passion into the communication. This personal touch is a key differentiator.
• •Use Warm, Friendly Language: Employ words like 'cozy,' 'snuggly,' 'furbaby,' 'best mate,' and maintain an approachable, slightly informal tone, as if talking to a fellow dog lover.
• •Highlight 'Handmade' and 'NZ Made': Consistently emphasize the handcrafted nature of the products and their New Zealand origin, as these are strong selling points and part of the brand's core identity.
• •Focus on the Dog's Comfort and Happiness: Frame product benefits around how they make dogs feel (warm, comfortable, happy, ready for adventure).
• •Encourage Community and Interaction: Continue to invite customers to share photos, use specific hashtags, and engage with social media content to build a loyal community.

Social Perception

Customers appear to perceive Snoodle positively, appreciating the handmade quality and the story behind the brand. Testimonials like "Thanks so much Lexi Bear loves his new snuggly snoodle" indicate satisfaction. The rapid growth in Facebook followers (over 1300 in the first two weeks, now over 3,500) suggests a positive reception and interest in the brand and its products. The brand is perceived as a small, local business ("my little business") run by a young, passionate individual, which likely resonates well with customers looking for unique, handcrafted products. The mission "For every dog in New Zealand to wear a warm Snoodle" is clear and likely appeals to dog lovers.

Copy Examples

• •Headline: Keep Your Best Mate Snug with a Snoodle! Body: Handmade with love by Lexi, right here in NZ! Our cozy coats are perfect for chilly walks, rainy adventures, or just lounging in style. Shop the range and treat your furbaby! Call to Action: Discover the Snoodle Difference!
• •Headline: From Dachshunds with Love, To Your Dog's Door! Body: It all started with a sewing machine and a love for dogs! Lexi designs and handmakes every Snoodle coat to ensure your furry friend is warm and comfy. What will your Snoodle story be? Call to Action: Find Your Perfect Fit!
• •Headline: Rain or Shine, It's Snoodle Time! Body: Don't let a little drizzle stop the fun! Our lightweight Rainwear is perfect for those 'raining cats & dogs days,' and our super-soft Daywear keeps the chill away. Handmade happiness for every NZ pup! Call to Action: Shop Coats for All Seasons!
• •Headline: Join the Snoodle Squad! Body: Thousands of Kiwi dogs are already loving their handmade Snoodle coats! Share a pic of your happy hound (#SnoodleNZ) and join our pack of warm, stylish pups. Thanks for supporting Lexi's dream! Call to Action: Follow Us & Share Your Snaps!
• •Headline: More Than Just a Coat, It's a Snoodle! Body: Every stitch is made with care by Lexi, ensuring your dog gets a coat that's as unique and special as they are. From polar fleece to playful patterns, find the perfect Snoodle to keep them warm and wagging! Call to Action: Shop Handmade Dog Coats Now!