Brand Tone

Caring, Supportive, Gentle, Empathetic, Calming, and Approachable

Brand Values

• •Well-being
• •Comfort
• •Quality
• •Empathy
• •Inclusivity

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We get it," "Feeling overwhelmed?" or "You deserve comfort" to connect with the audience's emotional state.
• •Focus on Benefits, Not Just Features: Instead of just saying "3.5 lbs weighted," say "Provides 3.5 lbs of gentle, calming pressure to soothe anxiety." Connect the feature (weight) to the emotional benefit (calm).
• •Use a Gentle & Supportive Vocabulary: Consistently use words like calm, comfort, soothe, gentle, hug, peace, relief, and supportive. Avoid overly aggressive or salesy language.
• •Maintain a Personal & Approachable Tone: Write as if you are speaking to a friend. Use "you" and "we" to create a direct, personal connection. Referring to the plushies as a "friend," "pal," or "companion" reinforces this tone.
• •Encourage Community and Shared Experiences: Actively invite users to share their stories and photos. Use questions in your captions like, "How do you find your calm?" or "Who in your life could use a hug right now?" This builds a community around your brand values and provides authentic social proof.

Social Perception

Perceived as a trustworthy and beneficial brand, known for effective and high-quality products, fostering a positive community, and making thoughtful gifts.

Copy Examples

• •For a Facebook/Instagram Ad: (Image: A person peacefully cuddling a Snoezels weighted sloth on a couch) Headline: Feeling overwhelmed? Sometimes, a hug is all you need. Body: Meet your new best friend. Our weighted plushies provide gentle, calming pressure to help soothe anxiety and melt away stress. Find your calm in a cuddle. #Snoezels #WeightedPlush #AnxietyRelief #SelfCare
• •For a Website Product Description (Dinosaur Plushie): Title: The Dino Hug: Your Prehistoric Pal for Modern-Day Stress. Body: Roaring days and restless nights? Our Weighted Dino is here to ground you. With 3.5 lbs of calming weight and ultra-soft fabric, it ’s the perfect companion for anyone needing a steadying presence. Let this gentle giant hug your worries away and guide you toward peaceful sleep.
• •For an Email Marketing Campaign: Subject: A little comfort, delivered to your inbox. Body: Life can be a lot to handle. We believe everyone deserves a moment of peace. That's why we created Snoezels—more than just a toy, it's a warm, weighted hug waiting for you after a long day. Discover the comfort that so many have already found. [Shop Now Button]
• •For a Blog Post/Content Marketing: Title: Why Weighted Animals Aren't Just for Kids Body: In a world that never stops, finding a moment of stillness is a radical act of self-care. Adults everywhere are discovering the profound, calming benefits of deep pressure stimulation. Our Snoezels aren't just adorable companions; they are science-backed tools designed to provide comfort, reduce anxiety, and promote restful sleep for all ages. It's time to give yourself permission to find comfort.
• •For a Social Media Story (Series of images/short videos): (Slide 1: Image of a Snoezels box being opened) Text: "Unbox your calm." (Slide 2: Short video of someone stroking the plushie's soft fur) Text: "Softer than a cloud." (Slide 3: A picture of the plushie on a bed) Text: "Your perfect sleep companion." (Slide 4: A customer quote) Text: "'It genuinely feels like it ’s hugging me back. I haven ’t slept this well in years!'" (Slide 5: Call to action) Text: "Find your hug. Swipe up!"