Brand Tone

Personal, Caring, and Trustworthy

Brand Values

• •Personal Connection
• •Uniqueness and Quality
• •Thoughtfulness and Love
• •Sustainability

Best Practices

• •Always Write from the Heart: Use a warm, personal, and caring tone in all communications. Address the customer as a friend or fellow parent. Share the "why" behind your products.
• •Focus on the Moment, Not Just the Product: Frame your products within the special moments of early parenthood—the first smile, a cozy nap, a thoughtful gift. Sell the feeling, not just the item.
• •Emphasize Uniqueness and Craftsmanship: Consistently use words like "handmade," "personalized," "unique," and "thoughtfully selected" to reinforce your brand's position against mass-market competitors.
• •Keep it Simple and Gentle: Use clear, soft language. Avoid overly technical jargon or aggressive sales tactics. The tone should be reassuring and trustworthy.
• •Incorporate Your Values: Weave your commitment to sustainability, quality, and personal connection into your copy whenever it feels natural, such as mentioning plastic-free shipping or the story behind a handmade item.

Social Perception

Highly Reliable with Excellent Personal Service

Copy Examples

• •Introducing our newest little dream: the hand-stitched linen baby bonnet. Made with the softest, breathable fabric to keep your little one cozy and safe on your daily strolls. Each stitch is a whisper of love, made for your most precious moments. Tap to shop the collection.
• •Gifts Made with Heart. Celebrate their new beginning with a personalized keepsake that will be treasured for a lifetime.
• •A little something special for your little one…
• •More than just a toy, this is the beginning of a story. Crafted from sustainable birch wood and personalized with their name, our little woodland fox is ready for big adventures. Designed to be a faithful friend, it helps develop fine motor skills while sparking a world of imagination.
• •Searching for the perfect baby shower gift? Skip the big-box stores. At Snoess, we create unique, personalized gifts that are made with love, right here in our small workshop. From custom name posters to handmade toys, give a gift that truly feels special. Because every baby deserves something as unique as they are. Shop now for plastic-free, fast shipping!