Brand Tone

Gentle, Playful, and Creative

Brand Values

• •Craftsmanship
• •Imagination
• •Appreciation for Nature
• •Patience
• •Joy

Best Practices

• •Always Use Gentle & Encouraging Language: Avoid aggressive sales tactics or overly formal language. Use words like "gently," "inspire," "discover," "little," and "cheerful" to maintain the soft and welcoming tone.
• •Highlight the "Handmade" Narrative: In descriptions, social media posts, and ads, consistently refer to the "hand-cut," "handcrafted," and "piece by piece" nature of the art. This reinforces the core value of craftsmanship.
• •Embrace Playfulness and Alliteration: Use whimsical language and fun phrases, like the brand name itself. Copy like "From our studio to your sanctuary" or "Perfect prints for playful people" aligns with the brand s creative spirit.
• •Connect to Nature: Whenever possible, tie the artwork back to the natural world. Mention the inspiration behind an animal piece or the goal of fostering an appreciation for nature. This reinforces the brand s mission.
• •Speak from the Artist s Perspective: Use "I" or "we" (referring to the artist/studio) to create a personal connection. Phrasing like, "I was inspired to create..." or "We hope you love this piece as much as we loved making it," makes the brand feel more authentic and heartfelt.

Social Perception

Artisanal, Niche, and Heartfelt, perceived as a small business run by a passionate artist, valuing unique, handcrafted items, and fostering trust through transparent artistic processes and direct communication.

Copy Examples

• •From tiny snips to a cheerful friend. Every collage starts with a piece of paper and a lot of patience, and ends with a piece of art ready to brighten your little one's room. Swipe to see the magic unfold!
• •Meet our 'Adventure Pooch'! Lovingly handcrafted from layers of colorful, hand-cut paper, this playful pup is ready to leap onto your nursery wall and into your child's imagination. A perfect piece to inspire stories and smiles, each print captures the unique texture and joy of the original handmade collage.
• •Looking for something special for your nursery? Go beyond the ordinary. Our animal-themed art prints are created by hand, piece by piece, to bring a touch of gentle wonder and creativity to your baby's first room. Discover art with a heart at Snipping Turtle.
• •A little something to make you smile… Hello! Just a little note from the studio to share our latest creation. This 'Hey Bay Bee' print was inspired by the buzzing bees in the garden, and we hope it brings a little piece of that sunny-day joy to you and yours.
• •Art That Tells a Story. Each piece is snipped and placed by hand to spark your child's imagination. Find their new favorite friend today.