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    Your Brand DNA

    Brand DNA Analysis

    Sniper Gang Apparel

    Brand DNA

    What is My Brand DNA?

    bold, edgy, authentic, and unapologetically connected to street culture

    • Authenticity
    • Street Mentality/Culture
    • Exclusivity/Identity
    • Resilience/Perseverance
    • Boldness/Confidence

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    Social Perception

    How your users perceive your brand

    Fans of Kodak Black perceive the brand as a direct extension of the artist. Streetwear consumers are drawn to the bold designs. The brand's name can be polarizing to the general public.

    Copy examples

    Dondo generated copy that matches your brand

    • •Rep the Real. The Official Sniper Gang Collection. Loyalty in Every Stitch. #SniperGang #KodakBlack
    • •Street Certified. Global Reach. Sniper Gang Apparel – Wear the Movement. Limited Drops Weekly. Don't Sleep. #SGA #StreetwearKings

    Best Practices

    How to keep your Brand DNA on point

    • •Stay True to the Source: Always ensure the copy aligns with Kodak Black's current image, music themes, and the established "Sniper Gang" identity. The connection is paramount.
    • •Use Authentic Street Slang (Sparingly and Appropriately): Incorporate current and relevant slang that resonates with the target audience, but avoid overuse or dated terms that could make the brand seem inauthentic.

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