Brand Tone

Aspirational and performance-focused, confident, direct, technical, authoritative, accessible, modern, challenging established norms.

Brand Values

• •Performance
• •Value/Accessibility
• •Innovation
• •Disruption

Best Practices

• •Always Lead with Performance: Every piece of copy, from a tweet to a product page, should reinforce the core message of tour-level performance. Use strong, active verbs and specific, benefit-driven language (e.g., "straighter ball flight," "advanced greenside control").
• •Embrace the Challenger Role: Consistently frame the brand as the smart, high-value alternative to overpriced legacy brands. Use comparative language that highlights the value without directly attacking competitors in a negative way.
• •Speak the Golfer's Language: Use authentic golf terminology related to swing speed, ball compression, spin rates, and feel. This demonstrates expertise and builds rapport with the target audience.
• •Highlight Innovation Beyond the Ball: The unique tube packaging is a tangible differentiator. Feature it regularly in visual and written content as proof of the brand's innovative and practical approach.
• •Maintain a Confident, Aspirational Tone: The brand's voice should be bold and empowering. Avoid hesitant or overly humble language. The tone should reflect the precision and confidence implied by the name "Sniper."

Social Perception

Perceived as a credible, high-value alternative in the DTC golf ball space. Customers are pleasantly surprised by the quality relative to cost, often finding performance comparable to industry giants. The brand has built a reputation for delivering on promises of distance and feel, fostering a small but loyal following.

Copy Examples

• •Tour Performance is No Longer a Luxury. It's the New Standard.
• •Your swing is unique. Your ball should be too. Don't pay for the logo, pay for the performance. Find your perfect match with our swing-speed-rated Tour series and feel the difference. #SniperGolf #FeelTheDistance #DTCgolf
• •Engineered for explosive distance and unrivaled greenside control. Our new Tour Red isn't just a ball; it's a statement. And with our revolutionary tube packaging, you'll bring both performance and swagger to the first tee.
• •Why spend a fortune for a name when you can own the game? For too long, a handful of brands have dictated the price of performance. We're changing that. Join the movement and experience tour-level technology that answers to your swing, not your wallet.
• •The data is in. The Sniper Tour Blue consistently matches—and in some tests, exceeds—the ball speed and carry distance of the leading tour balls. Lower compression, less spin, more distance. Stop guessing and start performing.