Brand Tone

Fun, Trendy, Youthful, Direct, Informative, Approachable and Service-Oriented

Brand Values

• •Value for Money
• •Convenience
• •Novelty and Usefulness
• •Customer Satisfaction
• •Trendiness

Best Practices

• •Consistently use words like "snilld," "clever," "brilliant," "smart," and "genius" to describe products and the brand experience. This reinforces the brand name and its core proposition.
• •Incorporate youthful language, emojis, and references to current trends (especially from TikTok and Instagram) where appropriate, particularly on social media. Keep an eye on Icelandic slang or popular phrases if applicable.
• •Ensure copy balances the practical benefits of products with their enjoyable or innovative aspects. Every product should ideally feel like a "snilld" (a brilliant find).
• •While social media can be more playful, website product descriptions should clearly articulate the product's features, benefits, and the "better price" value proposition.
• •Even when communicating in English (if targeting a wider audience), subtly retain a sense of Icelandic origin or community connection, perhaps through local references (when appropriate) or by emphasizing its status as a trusted Icelandic online store. The consistent use of "Snilldarvörur" itself helps maintain this.

Social Perception

Present themselves as a popular, customer-focused store with a large base of satisfied customers and trendy products. However, some online communities perceive Snilldarvörur as a reseller of generic items at a markup. Recognized locally in Iceland.

Copy Examples

• •🤯 Your jaw will DROP! This [Product Name] isn't just smart, it's SNILLDAR! ✨ Make life easier (and way more fun). Shop now, thank us later! #Snilldarvörur #GadgetGoals #IcelandInnovation
• •🔥 TikTok made you buy it? We got it! 😉 The viral [Product Name] is FINALLY here. Limited stock – grab yours before it's gone! Link in bio! #Snilldarvorur #TikTokFinds #MustHave
• •☀️ Summer Vibes Incoming! ☀️ Get all your 'fun & useful' gear at Snilldarvörur.is! Clever products, brilliant prices. Don't miss out! #SummerReady #Iceland #HomeHacks
• •Tired of clutter? We feel you! 🙋‍♀️ Our [Product Name] is a game-changer for a tidy home. Smart, stylish, and seriously affordable. What's not to love? ❤️ Shop on Snilldar.is! #HomeOrganization #SnilldarLiving #UsefulProducts
• •Wait for it... 😂 This [Product Name] is the definition of 'extra' but you NEED it! Tag a friend who’d love this! 👇 #Snilldarvorur #QuirkyFinds #IcelandFun #CoolStuff