Brand Tone

humorous, sassy, playful, and friendly. Also inclusive and community-oriented, with an element of irreverence and boldness.

Brand Values

• •Handmade Quality & Customization
• •Customer Service & Satisfaction
• •Community Building
• •Inclusivity
• •Humor & Sass
• •Uniqueness & Memorability
• •Support for Local Business

Best Practices

• •Embrace the Sass: Don't shy away from playful language, puns, and a bit of cheekiness. This is a core differentiator. Think "Screen Printing, Embroidery, Custom Gifts, Stickers, Pickles and Lots of Sass!"
• •Keep it Friendly and Inclusive: While sassy, the tone should always remain welcoming and approachable. "Come to Sniff A Pickle where everyone is welcome and we have something unique for everyone!"
• •Highlight "Handmade" and "Custom": Regularly remind customers of the unique, customizable nature of most products. This adds value and personality. "Everything we sell at Sniff a Pickle, (except the Pickles!) is made by hand each time."
• •Inject Humor into Product Descriptions: Make even the mundane details fun. Use witty names and descriptions for products like "Alcohol First Then Relatives - Insulated Tumbler."
• •Engage Authentically on Social Media: Respond to comments with the same friendly, humorous tone. Show the personalities behind the brand (Jon & Steve). Let the "wizardry on the screen-printing press" shine through.

Social Perception

Customers and the public generally perceive Sniff A Pickle as a fun, quirky, and unique brand offering distinctive handmade gifts and apparel. They are seen as providing good quality products and excellent customer service. The "sass" and humor are well-received and a key part of their appeal. Their identity as an LGBTQ-owned business is also a noted aspect. The introduction of actual pickles with equally sassy branding seems to have been a successful and well-integrated product line extension. They are viewed as a go-to for personalized and memorable items.

Copy Examples

• •Warning: Wearing this tee may cause spontaneous laughter and an uncontrollable urge to be awesome. Side effects also include deflecting bad vibes. You've been warned. (You're welcome.) #SniffAPickleSass
• •Life's too short for boring pickles. Get your hands on our [Pickle Name, e.g., 'Size Matters'] pickles – they're kind of a big dill. Perfect for snacking, gifting, or just making your fridge 100% sassier. #PicklePerfection #SniffAPickle
• •Got a brilliantly sassy idea that needs to be on a mug, shirt, or... anything? We're the wizards of custom. Slide into our DMs or visit our site – let's make some magic (and probably some questionable puns). #CustomGifts #MadeWithSass
• •Each stitch, print, and pickle comes with a sprinkle of Nyack charm and a whole lotta love (and sass, obviously). Support handmade, get something awesome. It's a win-win. #HandmadeWithAttitude #SniffAPickle
• •Feeling a bit blah? A trip to Sniff A Pickle (online or in Nyack!) is the official cure. We've got gifts that'll make you giggle and pickles that'll make you pucker. What's not to love? #GetYourSassOn #NyackOriginal