Brand Tone

Authentic & Artisanal, Passionate & Proud, Customer-centric & Service-Oriented, Informative & Descriptive, Elegant & Stylish

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Customer Satisfaction
• •Ethical Practices & Fair Trade
• •Sustainability
• •Innovation & Dynamism

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "handmade," "artisanal," "handcrafted," "artisan-made," and "traditional craftsmanship" to reinforce the core identity.
• •Tell the Story: Incorporate narratives about the artisans (where possible and appropriate), the origin of the crafts, or the cultural significance of the designs. This adds depth and authenticity.
• •Use Evocative and Quality-Focused Language: Employ adjectives that convey elegance, quality, and care, such as "meticulously crafted," "exquisite detail," "premium materials," "timeless design," "sustainable," and "ethically sourced."
• •Maintain a Warm and Respectful Voice: Whether addressing customers directly or describing products, the tone should be approachable, respectful, and appreciative of their interest in handcrafted goods.
• •Ensure Consistency Across All Channels: The language and tone used on the website, social media, product descriptions, customer service interactions, and even packaging should align to present a unified brand personality. Regularly review content to ensure it reflects the desired authentic, artisanal, and elegant tone.

Social Perception

Positive for Product Quality and Uniqueness, Reliable (for the most part), Good Customer Service (on Etsy), Areas for Improvement, Globally Recognized (within its niche)

Copy Examples

• •Adorn your space with a touch of handmade artistry. Our macrame wall hangings are meticulously crafted by skilled Indian artisans, weaving tradition and elegance into every knot. Bring home a piece that tells a story of heritage and heartfelt craftsmanship.
• •Discover the allure of authentic design. Each piece in our jewelry collection is a testament to timeless skill, blending traditional Indian motifs with contemporary style. Wear a story, handcrafted with passion and precision, just for you.
• •Transform your home into a sanctuary of style and soul. S. N. Handicrafts offers a curated selection of handcrafted decor, each item imbued with the rich heritage of Indian artistry. Elevate your everyday with pieces made with love and an unwavering commitment to quality.
• •At S. N. Handicrafts, we believe in the power of human touch. As a sustainable, family-rooted business, we partner with talented artisans across India to bring you authentic, handcrafted treasures. Our commitment is to fair practices, exceptional quality, and designs that celebrate both tradition and modern living.
• •Crafted with care, sourced with integrity. Every S. N. Handicrafts piece not only beautifies your world but also supports the skilled artisans and rich traditions of India. Choose handmade, choose ethical, choose timeless elegance.