Brand Tone

Aspiringly Confident, Empowering, Conscious (emerging), Elegant, and Sophisticated

Brand Values

• •Faux Leather Specialization
• •Sustainability
• •Ethical Fashion
• •Accessibility
• •Elegance
• •Empowerment
• •Confidence

Best Practices

• •Maintain a consistent focus on faux leather products in all communications.
• •Emphasize sustainability and ethical considerations by highlighting vegan leather and eco-friendly practices.
• •Use empowering language to resonate with confident and style-conscious women.
• •Incorporate visually appealing content, showcasing the elegance and sophistication of the products.
• •Leverage relevant hashtags to increase visibility and engagement across social media platforms.

Social Perception

A brand known for providing elegant, sophisticated, and ethically conscious faux leather fashion, empowering women to feel confident and stylish.

Copy Examples

• •"Enhance your beauty with our sustainable chic faux leather collection. Shine with us!"
• •"Discover ample capacity in a compact size with our vegan leather bags. Fashion-forward and ethically made."
• •"Elevate your style with our elegant and stylish faux leather accessories. Free shipping to the USA and Europe."
• •"Step into spring with our latest faux leather dresses, trousers, and skirts. Designed for the modern woman."
• •"Explore our curated collection of vegan leather wallets for women. Hip Hop style meets sustainable fashion."