Brand Tone

Enthusiast-Focused & Niche, Appreciative & Affectionate, Modern & Stylish (Aspiring), Direct & Simple, Community-Oriented (Implicitly)

Brand Values

• •Connection & Bond
• •Unique Expression
• •Term 'Snek/Sneklet' Association

Best Practices

• •Consistently emphasize the bond between snake keepers and their snakes.
• •Highlight the ability to express the connection with snakes through the brand's products.
• •Use simple, direct language, avoiding technical jargon.
• •Incorporate the affectionate and whimsical tone associated with the term 'snek'.
• •Maintain a modern and stylish presentation across all platforms.

Social Perception

A brand that understands and caters to the unique bond between snake keepers and their pets, offering a stylish way to express that connection and foster a sense of community.

Copy Examples

• •Bring your scaled baby with you, wherever you go. The Black King Bracelet lets you keep your connection alive.
• •Inspired by Wesson's own Black Kingsnake, Sneklet was born to celebrate the love between keepers and their snakes.
• •A unique way to express your passion. Sneklet offers stylish accessories for the modern snake enthusiast.
• •Connect with your snake on a deeper level. Wear your love with Sneklet.
• •Sneklet: Because the bond with your snek is forever.