Brand Tone

friendly, relatable, and enthusiastic

Brand Values

• •Comfort & Coziness
• •Functionality & Practicality
• •Family & Relatability
• •Innovation
• •Quality

Best Practices

• •Embrace a Conversational Style: Write as if you're talking to a friend. Use contractions, ask questions, and keep sentences relatively simple and upbeat. This aligns with the 'friendly' and 'relatable' aspects of Snee.
• •Focus on 'You' and 'Your': Center the copy around the customer and the benefits they will experience (e.g., 'You can text, game, read,' 'Your new best friend'). This reinforces the user-centric value.
• •Highlight the 'Why': Consistently weave in the problem Snee solves – the inconvenience of traditional blankets for hands-on activities. This reinforces the 'innovative' and 'functional' values.
• •Use Enthusiastic and Sensory Language: Employ words that evoke feelings of comfort, softness, and happiness (e.g., 'buttery soft,' 'cozy,' 'amazing,' 'love'). This supports the 'enthusiastic' and 'comfort-focused' tone.
• •Maintain Authenticity: Continue to share the brand's origin story and genuine customer experiences where appropriate. This builds trust and reinforces the 'family' and 'relatable' values. Avoid overly corporate or technical jargon.

Social Perception

Customers perceive Snee positively, valuing its comfort, softness, and unique functionality. The brand has a growing presence, particularly on TikTok where it's labeled as 'viral.'

Copy Examples

• •Headline: Stop juggling blankets! Body: Finally, the one blanket that keeps your shoulders warm, your legs cozy, AND your hands free. Meet Snee – your new best friend for ultimate lounging! Work, text, or sip your coffee without the chill. Get yours and experience a new level of comfort! #SneeBlanket #HandsFreeComfort #CozyVibes
• •Headline: Remember when you needed *two* blankets? Body: Yeah, we fixed that. The Snee blanket’s clever patent-pending design means total coziness from shoulders to toes, all while you keep scrolling, gaming, or snacking. So soft, you'll wonder how you lived without it! ✨ #GetSnee #BlanketRevolution #StayWarm
• •Headline: From our family to yours: The coziest invention ever! Body: Born from a simple idea (and a kiddo's cute nickname for his favorite snuggly!), the Snee is here to make your relaxation time even better. Super soft, generously sized, and perfect for everyone. Find your happy place with Snee. 😊 #SneeStory #FamilyComfort #PatentPending
• •Headline: Warning: May cause extreme coziness and unwillingness to share. Body: The Snee Plush is here, and it’s everything you’ve dreamed of in a blanket – heavier, softer, and still with that amazing hands-free design! Perfect for movie nights, chilly mornings, or just because. Grab one (or two, because sharing is hard!). 😉 #SneePlush #UltimateComfort #TreatYourself
• •Headline: Your All-Access Pass to Comfort Town! Body: Whether you're tackling emails, conquering game levels, or cheering from the sidelines, Snee has you covered – literally! Our unique blanket lets you do it all while wrapped in a cloud of softness. Why choose between warm and doing things? With Snee, you don’t have to! #SneeFun #FunctionalComfort #EverydayLuxury