Tono de Marca

Artisanal and approachable, professional yet deeply personal, confident, and proud, reflecting an expert and passionate approach rather than a corporate or detached one.

Valores de Marca

• •Quality and Craftsmanship
• •Personalization and Collaboration
• •Aesthetic and Functional Design
• •Passion and Pride
• •Direct Communication

Mejores Prácticas

• •Write in the Founder's Voice: Always use "I," "my," and "we" (when referring to the workshop's ethos) to maintain the personal, craftsman-led tone. The brand is Rasmus Bjerge.
• •Emphasize the Process, Not Just the Product: Tell the story behind the creation. Talk about the choice of wood, the joinery techniques, and the time spent perfecting the design. This builds value beyond the physical item.
• •Balance Technical Detail with Emotional Language: Mention specific materials like "solid oak" or "bamboo," but pair it with words like "pride," "passion," and "story" to connect with customers on an emotional level.
• •Always Include a Call to Conversation: End product descriptions, posts, and pages with an invitation to connect. Phrases like "Contact me to discuss your project" or "Let's bring your idea to life" reinforce the brand's approachable and collaborative values.
• •Let Quality Be the Focus: Avoid sales-heavy language, limited-time discounts, or high-pressure tactics. The copy should reflect the premium, timeless nature of the products. Confidence in the craftsmanship should be the primary selling point.

Percepción Social

Niche and specialized, particularly in high-quality custom wooden items. Perceived as high-end and quality-focused, appealing to customers seeking durable, aesthetically pleasing products. Authentic and craftsman-led, implying a genuine, small-scale workshop with a direct connection to the creator.

Ejemplos de Copy

• •More than a table, it's the future center of your home. I build each dining table by hand from solid, locally sourced oak, focusing on joinery that lasts for generations. Let's work together to design a piece that perfectly fits your space and your story. Contact me to begin the conversation.
• •My workshop, Snedkeriet, started in 2021 with a simple idea: to make beautiful, functional things from wood. From perfecting the first Cornhole board to designing unique furniture, my passion is in the process —the feel of the wood, the precision of the cut, the pride in a finished piece. Every item that leaves my workshop has my name on it, and that's a promise of quality.
• •The beautiful grain of Danish oak, revealed. This is the first step in creating a set of our custom Birth Posters —a tribute in a 1:1 scale to a new life. I love how each piece of wood has its own unique character. #DanishDesign #Woodworking #Craftsmanship #Handmade
• •Your Ideas, Crafted in Wood. Lasting Quality by Rasmus Bjerge.
• •Hello from the workshop, This month, I've been working with some incredible dark bamboo for a new series of Cornhole boards. The richness of the material is stunning, and I wanted you to be the first to see the results. Read on to see what's new at Snedkeriet.