Brand Tone

Enthusiastic, Passionate, Informative, Educational, Approachable, Friendly, Trustworthy, Authentic, Community-Oriented, Informal and Conversational

Brand Values

• •Quality
• •Education/Information Sharing
• •Customer Satisfaction
• •Passion for Vaping
• •Transparency
• •Innovation (in product selection)

Best Practices

• •Embrace the "Sneaky Pete" Persona: Write as if Pete himself is speaking directly to the customer – be enthusiastic, knowledgeable, and a little informal. Use "I" and "you" frequently.
• •Prioritize Education & Honesty: Frame copy around providing valuable information, tips, and honest assessments (even if it means pointing out a minor flaw). Build trust by being transparent.
• •Keep it Conversational and Accessible: Avoid overly technical jargon unless explaining it clearly. Use contractions and a friendly, approachable style. Imagine you're explaining it to a friend.
• •Inject Passion and Enthusiasm: Let the genuine excitement for vaping technology shine through in the language. Use positive and engaging words.
• •Foster Community: Encourage interaction in social media copy (ask questions, solicit opinions) and acknowledge the community in communications. Refer to shared experiences or common questions within the vaping world.

Social Perception

Generally viewed as a reliable and trustworthy source for vaporizers and information, particularly due to the extensive YouTube reviews. Seen as a knowledgeable resource with good customer service.

Copy Examples

• •Website Banner: "Stop guessing, start vaping! Dive into Pete's top picks for 2024 – rigorously tested, enthusiast-approved. Your perfect session starts here."
• •Product Description Intro (for a new vaporizer): "Alright folks, Sneaky Pete here, and I've been putting this new beast through its paces! The [Product Name] is a game-changer for flavour chasers. Let me tell you why you're gonna love it..."
• •Social Media Post (promoting a review video): "Want the real deal on the new [Product Name]? 🔥 I break down everything from cloud production to battery life in my latest review. No fluff, just facts! Link in bio – go check it out and let me know what you think! #vapereview #sneakypetevaporizers #newvape"
• •Email Newsletter Subject: "Pete's Mailbag! Your Questions Answered + Exclusive Deals Inside!" Email Body Snippet: "Hey everyone, thanks for all the great questions on the latest live stream! I'm tackling a few in this email, plus sharing some sweet deals on gear I'm loving right now. Keep it sneaky!"
• •"About Us" Snippet: "More than just a store, Sneaky Pete's is a community built on a passion for finding the best vape experience. From in-depth reviews to handpicked gear, we're here to help you get the most out of every puff. We only stock what we'd use ourselves – that's the Sneaky Pete promise."