Brand Tone

Enthusiastic, Passionate, Community-Focused, Welcoming, Ambitious, Confident, Authentic, Trustworthy, Modern, Trendy

Brand Values

• •Passion
• •Authenticity
• •Community
• •Quality
• •Customer Connection/Value
• •Competitiveness/Affordability

Best Practices

• •Stay True to Your Roots: Always circle back to the founding story of passion and friendship. Let this genuine enthusiasm shine through in your language. Use words that convey excitement and love for sneaker culture.
• •Emphasize "Us" and "Community": Use inclusive language. Words like "family," "crew," "fellow sneaker lovers," "join us" help foster the sense of community that is central to SneakUp's mission.
• •Authenticity is Key, Always: Continuously reinforce the "100% authentic" message subtly or directly in product descriptions, FAQs, and social posts to build and maintain trust.
• •Speak the Lingo (but keep it accessible): Use current sneaker and streetwear terminology where appropriate (e.g., "cop," "heat," "grails," "drops"), but ensure it doesn't alienate newcomers. Define terms or provide context if necessary, especially when aiming to welcome "first-time buyers".
• •Be Aspirational but Grounded: Share your big dreams of global reach, but always connect it back to the current customer experience and the value you provide them today in Australia. Balance ambition with a relatable, down-to-earth approach.

Social Perception

Emerging, Growing, Specialized, Niche, Trustworthy, Engaged with Youth Culture

Copy Examples

• •Instagram Post (New Arrival): "Straight outta the box and onto the hype list! 🔥 The [Sneaker Name] just landed at SneakUp. Cop yours before they're history. 100% legit, 100% fresh. Join the family – link in bio! #SneakUpAU #NewKicks #AuthenticOnly #SneakerheadAustralia"
• •Website Banner (Community Focus): "More Than Just Sneakers. It's a Community. Founded by sneakerheads, for sneakerheads. Welcome to SneakUp – your hub for authentic heat and shared passion. [Button: Explore the Collection]"
• •TikTok Video Caption (Store Event): "Calling all sneaker fanatics! 👟 Get ready for our massive retail drop this Saturday at The Glen! Exclusive pairs, good vibes, and the SneakUp crew. Who's pulling up? Let us know! 👇 #SneakUpEvent #MelbourneSneakers #HypeDrop #SneakerCommunityAU"
• •Email Newsletter (Brand Story Snippet): "From a shared passion between two mates to Australia's most competitive sneaker consignment spot – that's the SneakUp journey. We're here to bring you the best, authentically. Check out what's new this week and feel the love! [Link to New Arrivals]"
• •Product Description (Emphasizing Authenticity & Value): "The legendary [Sneaker Name] – a must-have for any serious collector. At SneakUp, every pair is 100% authenticated, so you shop with peace of mind. We're passionate about getting you the best kicks at competitive prices. Add this icon to your rotation. #VerifiedAuthentic #SneakerGrails #SneakUpFinds"