Brand Tone

Professional, Trustworthy, Approachable, Trendy, Slightly Exclusive

Brand Values

• •Authenticity
• •Quality
• •Customer Focus
• •Passion for Sneaker Culture
• •Reliability

Best Practices

• •Prioritize clear and direct communication, especially on the website, to maintain trustworthiness.
• •Use high-quality visuals consistently across all platforms to showcase products.
• •Incorporate trending audio and engaging visuals on TikTok to appeal to a younger audience.
• •Frame features (like the SD tag or quick shipping) as direct benefits to the customer.
• •Maintain a balance between exclusivity and approachability to attract a wide range of customers while preserving the brand's unique appeal.

Social Perception

A trusted and reliable source for authentic, limited-edition sneakers and streetwear, with a strong connection to sneaker culture and a customer-centric approach.

Copy Examples

• •"100% Authenticity Guaranteed. Every pair undergoes a thorough check and receives an SD tag."
• •"Available in several sizes at SneakerDefinition."
• •"What do you think about these Adidas Gazelle Bold Magic Beige Green?"
• •"Limited Edition Sneakers and Apparel."
• •"Products physically in stock, verified, and ready to ship. Orders dispatched within 24 hours on business days."