Brand Tone

Aspirational yet Accessible, Feminine & Confident, Modern & Chic, Effortless & Relaxed, Friendly & Engaging

Brand Values

• •Empowerment
• •Quality & Timelessness
• •Versatility
• •Femininity
• •Creativity & Self-Expression
• •Community & Connection
• •Affordability (within its segment)

Best Practices

• •Embody Effortless Chic: Ensure language is sophisticated but not overly complex. It should feel aspirational yet attainable. Use words like effortless, chic, polished, modern, refined.
• •Empower and Uplift: Frame copy to make the customer feel confident and good about themselves. Focus on how the clothes will make them feel (e.g., Step into your confidence, Radiate effortless style).
• •Maintain a Feminine Voice (but not juvenile): Use descriptive language that appeals to a sense of modern femininity. Think elegant, graceful, flowing, delicate details balanced with bold silhouettes where appropriate.
• •Be Authentic and Relatable: Especially on social media, balance aspirational content with relatable scenarios and language. Acknowledge the everyday woman.
• •Visual-Verbal Cohesion: Ensure the copy consistently complements the brand's visual aesthetic (clean, stylish, high-quality). The words should evoke the same feelings as the images.

Social Perception

Positive: Stylish, on-trend, and feminine clothing. Go-to for achieving a modern, clean-girl aesthetic. Good Quality for Price. Trendy and Fashion-Forward. Desirable.

Copy Examples

• •Instagram Post (New Arrival - Dress): Meet your new obsession ☀️ The [Dress Name] brings that effortless Sunday feeling to every day. Designed to flow with you, from brunch to sunset cocktails. Feel confident, feel chic, feel you. #SNDYSlabel #EffortlessStyle #FeminineChic
• •Website Product Description (Versatile Set): The [Set Name]: Where timeless design meets modern versatility. Crafted from [Fabric Type], this set is your answer to 'what to wear.' Style it together for an instantly polished look, or mix and match the pieces to express your unique style. Empower your wardrobe. #SNDYS #VersatileFashion #ConfidentYou
• •Email Subject Line (Sale Promotion): That SNDYS Glow-Up ✨ Unlock Your Chic New Look (Sale Inside!)
• •TikTok Video Caption (Styling Video): 3 ways to rock our new [Item Name]! 🖤 Which look is your fave? Show us how you #SNDYS it! #StyleHacks #OOTDinspo #AustralianFashion #GetTheLook
• •Facebook Ad (Brand Awareness): Discover SNDYS The Label: Aussie-designed pieces for the everyday woman who loves to feel effortlessly feminine and confidently chic. Inspired by the ease of a Sunday, our collections blend timeless style with modern trends. Shop timeless, wearable designs now. #SNDYSTheLabel #ModernFeminine #EverydayElegance