Brand Tone

Aspirational & Trendy, Feminine & Bold, Approachable & Engaging, Empowering & Inclusive, Conscious & Responsible (emerging)

Brand Values

• •Style & Fashion-Forwardness
• •Quality & Affordability
• •Empowerment & Self-Expression
• •Inclusivity
• •Community & Giving Back
• •Sustainability (developing)
• •Adventure & Newness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone attributes (e.g., "Confident," "Playful," "Chic," "Empathetic"), key messaging pillars, and "words we use/don't use." Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, aspirations, and what resonates with them on each platform. Tailor the tone slightly to fit the platform (e.g., more playful on TikTok, slightly more polished on email) while staying true to the core voice.
• •Train Your Team: Ensure everyone involved in customer communication (marketing, social media, customer service) understands and can apply the brand tone consistently. Regular workshops or refreshers can help.
• •Use Consistent Language & Imagery: Align the visual style (photography, graphics) with the verbal tone. If the tone is "effortless chic," the visuals should reflect that. Use recurring phrases or a specific style of emoji use (if appropriate) to create familiarity.
• •Review and Audit Regularly: Periodically review all public-facing content (website, social media, ads, emails) to ensure it aligns with the defined brand tone. Get feedback and make adjustments as the brand evolves or as you learn more about audience response.

Social Perception

Trendy and Stylish, Good for "It-Girl" Look, Value for Money (mixed), Youthful and Feminine, Increasingly Inclusive, Australian Cool

Copy Examples

• •Instagram Post (New Dress): "Stop scrolling ✨ Your weekend just got a serious upgrade. The [Dress Name] is here to make you feel like the main character you are. Effortless chic? Nailed it. Shop the link in bio before she’s gone! #SNDYSstyle #NewCollection #OOTDInspo"
• •Email Subject Line (Sale): "Hey Gorgeous! Treat Yourself (You Deserve It 😉) - Up to 50% Off!" Email Body Snippet: "Ready for a little retail therapy that doesn’t break the bank? Your fave SNDYS styles are now on sale! From dreamy dresses to must-have tops, find your new obsession and embrace that Sunday feeling, any day of the week. Shine on! ✨"
• •TikTok Video Caption (Styling a Top): "Okay, but OBSESSED is an understatement! 😍 Taking our [Top Name] from brunch with the besties to date night. How would you style it? Let me know in the comments! 👇 #SNDYS #StyleHack #VersatileFashion #GetReadyWithMe"
• •Product Description (Knit Set): "Meet your new cozy-chic uniform. Our [Set Name] Knit Set is all about that luxe comfort you can live in. Soft, stylish, and seriously versatile – it’s the effortless vibe you’ve been searching for. Dress it up with heels or keep it casual with sneakers. Your style, your rules. #SNDYSTheLabel #Knitwear #LoungeStyle"
• •Facebook Ad (General Brand Awareness): "Tired of 'nothing to wear' days? 👋 Discover SNDYS The Label: Australian-designed fashion for the woman who’s bold, feminine, and writes her own rules. Quality pieces, effortlessly cool style, and that Sunday feeling, bottled. Explore new arrivals! #SNDYS #AustralianFashion #EmpowerYourStyle"