Brand Tone

Empathetic & Understanding, Scientific yet Accessible, Reassuring & Hopeful, Holistic & Supportive, Simple & Honest

Brand Values

• •Efficacy & Results
• •Holistic Wellbeing
• •Customer Empowerment & Liberation
• •Simplicity & Transparency
• •Differentiation & Innovation
• •Ethical Practices

Best Practices

• •Lead with Empathy: Always acknowledge the customer's potential struggles and frustrations with their skin before introducing the solution. Use phrases like "We know what it feels like..." or "If you're tired of..."
• •Educate Gently: Explain the science behind alkaline skincare in simple, clear terms. Avoid overly technical jargon but highlight the "radically different" and effective nature of the approach.
• •Focus on Relief and Empowerment: Frame the benefits not just as physical improvements but as a means to greater confidence and freedom from skin concerns.
• •Maintain Honesty and Simplicity: Reflect the brand's value of "not selling empty promises" by being straightforward about what the products do and the philosophy behind them. Keep language clear and direct.
• •Use Hopeful and Reassuring Language: Instill a sense of optimism that Sönd offers a genuine solution for those who have struggled to find one, emphasizing calmness, health, and happiness for their skin.

Social Perception

Trusted Solution for Sensitive Skin, Gentle yet Powerful, Provides Relief and Confidence, Innovative and Scientific, High Quality & Natural

Copy Examples

• •Headline: Tired of skincare that promises the world but irritates your sensitive skin? Body: At Sönd, we do things differently. Our calming alkaline formulas work with your skin, not against it, to soothe, hydrate, and restore. Rediscover skin you can rely on. #SondSkin #AlkalineSkincare #SensitiveSkinSolution
• •Headline: Unlock Your Skin's True Potential. Body: Your skin knows how to heal. Our science-backed alkaline skincare supports its natural regenerative process, helping to calm redness, ease breakouts, and bring back your natural glow. Feel the Sönd difference. #HappySkin #HolisticHealth #RadicallyDifferent
• •Headline: More Than Just Skincare. It's Skin Liberation. Body: We understand the frustration of "non-conformist" skin. Sönd is here to help you break free. Experience the relief of gentle, effective care designed for even the most delicate complexions. #SondStory #SkinConfidence #EmbraceYourSkin
• •Headline: The Secret's Out: Alkalinity is Key. Body: While others focus on acids, we champion the power of alkalinity – your skin's natural healing environment. Our simple, potent formulas with ingredients like silica nourish deeply for visibly calmer, healthier skin. #AlkalineRevolution #SilicaPower #SondScience
• •Headline: Feel Good Inside, Glow Outside. Body: Sönd believes in a holistic approach to happy skin. Our nourishing, alkaline-based skincare is just the start. Join our community and discover a path to lasting skin health and confidence. #SondWellbeing #InsideOutBeauty #SimpleSkincare