Brand Tone

Playful & Fun, Adventurous & Curious, Friendly & Approachable, Enthusiastic & Passionate

Brand Values

• •Uniqueness & Discovery: The core of their brand is offering snacks that are not easily found elsewhere, providing a novel experience. "Our focus is on exotic snacks and drinks—those hard-to-find delights that you won't see on just any supermarket shelf."
• •Experience-Oriented: Snaxies positions its products not just as food items, but as "experiences waiting to be savoured".
• •Customer Delight: Strong emphasis on positive customer experiences, highlighted by personalized touches like handwritten notes and good service.
• •Variety & Constant Innovation: They state they are "constantly updating our selection of snacks, searching for the most distinctive and delicious treats".
• •Quality: While focused on novelty, there's an underlying commitment to providing "distinctive and delicious treats".

Best Practices

• •Embrace Playful Language: Use emojis where appropriate, incorporate light humor, and don't be afraid of a touch of whimsy. Words like "adventure," "discover," "treasure," "secret stash," and "curious" fit well.
• •Focus on the Experience, Not Just the Product: Describe the excitement of trying something new, the fun of sharing unusual snacks, or the delight of discovering a new favorite. "More than just snacks—they're experiences".
• •Maintain a Friendly and Inclusive Voice: Address the audience directly (using "you" and "your"). Keep the tone conversational and welcoming, as if talking to a friend who shares a love for unique finds.
• •Highlight Novelty and Exclusivity (Without Being Snobbish): Emphasize the "hard-to-find" nature of the snacks and the joy of "discovery," making customers feel they are part of an in-the-know community.
• •Be Visually Descriptive and Evocative: Use words that appeal to the senses – "crunchy," "fizzy," "chewy," "zesty," "mind-blowingly delicious" – to make the snacks sound irresistible and the experience more vivid.

Social Perception

Positive Overall, Seen as a "Go-To" for Exotic Snacks, Appreciation for Personal Touches, Good for Gifting, Value Perception

Copy Examples

• •Headline: Tired of the Same Old Snacks? So Were We. Body: That's why we created Snaxies! Dive into a world of taste adventures with treats you won't find on your average grocery run. What will you discover today? #SnackAdventure #ExoticTreats
• •Headline: Your Taste Buds Called, They're Bored. Body: Rescue them with a Snaxies box! From viral TikTok sensations to hidden gems from across the globe, we're constantly stocking up on the wild, the wonderful, and the "Whoa, what IS that?!" Get exploring! #Snaxies #UniqueSnacks #FoodDiscovery
• •Headline: Warning: May Cause Extreme Snacking Happiness. Body: At Snaxies, we're serious about fun food. Explore our latest haul of curious candies, crunchy critters (just kidding... mostly!), and delightful drinks. P.S. We love including little surprises in your order! 😉 #HappySnacking #TreatYourself #SnaxieSurprise
• •Headline: Childhood Throwback or New Global Fave? Why Not Both! Body: Whether you're hunting for that nostalgic candy from way back when or craving a brand new flavour adventure, Snaxies is your treasure map to deliciousness. Come see what's new this week! #SnackAttack #GlobalFlavors #CandyStore
• •Headline: We're Snack Hunters, So You Don't Have to Be! Body: Our mission? To bring the world's most exciting and hard-to-find snacks right to your door (or our Montreal store!). Join the Snaxies family and unbox a new experience with every order. #ExoticSnacksCanada #FoodieFinds #SnackGoals